Marketing Data Executive – Paddy Power
Marketing Data Team within the Marketing Services Department at Flutter UKI
Reports to: Marketing Data Manager
Location: Dublin, London or Leeds
The Role
We’re looking for a Marketing Data Executive who can turn customer data into highly relevant, compliant, multi‑channel communications. You’ll build accurate data selections, support automated lifecycle journeys and ensure campaigns are targeted and performance‑driven.
This role makes a measurable impact: you will directly influence how millions of customers experience our brands by helping us deliver the right message, to the right audience, at the right moment. If you thrive in a data‑driven, collaborative environment and enjoy improving how things work, you’ll play a key part in enhancing the effectiveness and efficiency of our CRM activity.
What You’ll Do
* Build and validate customer audience selections using SQL and segmentation models
* Support design & execution of automated and triggered CRM programmes across lifecycle stages
* Ensure campaign accuracy, GDPR compliance and safer‑gambling regulatory adherence
* Interpret commercial objectives and translate them into relevant communication plans
* Build campaigns with appropriate measurement logic to enable clear critical metric reporting
* Monitor performance and find opportunities for optimisation and scale
* Partner with CRM, BI and Data Science to improve targeting and personalisation
* Utilise workflow management tooling to scope, prioritise and track campaign delivery
* Oversee data and tooling integrity, proactively calling out issues for fast resolution
* Provide campaign insights that help shape future direction and customer retention
How You’ll Do It
* Experience working in CRM campaign delivery, database‑driven lifecycle marketing or marketing automation roles
* Hands‑on experience with enterprise CRM campaign management tools (e.g., Adobe Campaign, Salesforce, Braze, Acoustic — Bloomreach a bonus)
* Working knowledge of SQL (or a similar query language) to build, review and optimise audience selections
* Validated delivery in fast‑paced commercial environments with multiple challenging priorities
* Prior experience working within regulated industries with knowledge of GDPR, data protection principles, suppression logic and customer safety rules
* Able to work with raw data to analyse campaign performance, draw conclusions and solve problems
* Highly organised with exceptional project and time‑management skills
* Collaborative team‑player, contributing to enhancements and improvements to tools and ways of working
* Clear communicator, comfortable engaging stakeholders and seeking context where needed
* Curious, analytical approach — always looking for smarter, more efficient execution
* Advantageous: exposure to AWS, HTML/Jinja/JavaScript
What’s In It For You
* Bonus scheme
* Uncapped holiday allowance
* Enhanced pension scheme
* Private healthcare
* Life assurance
* Income protection
* Hybrid working
* €1,000 annual self‑development learning fund
* Invest via the Flutters Sharesave Scheme
* Paid volunteering days
About Flutter
Flutter is the world’s leading online sports betting and iGaming operator, with a market‑leading position in the U.S. and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality. By Changing the Game, we believe we can deliver long‑term growth while promoting a positive, sustainable future for the industry. We are well‑placed to do so through the distinctive, global advantages of the Flutter Edge, which gives our brands access to group‑wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan.
Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet.
About Flutter UK & Ireland
The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola.
At Flutter UK & Ireland, we strive for the next level and drive innovation to set the pace as leaders, putting our customers first, always. We win together through team spirit and unparalleled dedication. When we’re free to be ourselves, we thrive and unleash our unique talents — creating a culture that empowers our people to change the game. We see opportunity everywhere and there is always more to discover.
We’re working to be an inclusive employer. We encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
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