JOB TITLE:
Seiko UK Marketing Assistant
REPORTING INTO:
Seiko Marketing Manager at Seiko UK Head Office in Maidenhead
IDEAL CANDIDATE:
Shopping and brands make you tick and you're a fixer - you get the job done with a smile; nothing is too much trouble and your standards are high.
You know marketing is the start and end of everything, from trade events for prospective retailers to in-store displays, the customer is the centre of it all.
You're based near to Maidenhead - we like to see and share our team building, experience and learning
JOB PURPOSE:
Assist in implementing Seiko UK's marketing plans across own brand channels and with retail partners, maximising brand presence, perception and sales, measured by: -
·
Delivery of marketing plans
through assistance with displays, graphics, digital assets, advertising and organic communications
·
Implementation quality
* with speed, accuracy, and attention to deadlines
·
Impactful co-ordination
of results for campaigns (engagement, sales), events (attendance, enquiries, new accounts) and positive feedback (retailers, customers)
MAIN TASKS:
Marketing Co-ordination:
·
Production of materials
: POS, imagery, content, presentations, reports, and brand collateral via agency liaison for photoshoots, copywriting, image resizing
·
Logistics arrangements
: transportation of marketing collateral and customer send-outs
·
Marketing spend
: purchase orders, budget trackers, and invoice documentation
·
Brand event assistance
* help at trade shows and promotional activities
Digital & Social Media implementation:
·
Organic and Paid-for Social Media & eNewsletters
– driving engagement and followers
·
Update website content
with imagery, copy or web banners, ensuring consistency on own websites and retailers' online stores - analysing web traffic, recommending improvements
·
Assist with Advertising delivery
and performance tracking
·
Collate data on campaign effectiveness
* impressions, click-through rates, open rates, and sales through own brand and retailer channels
Retailer Marketing implementation with stockists:
·
In store POS and Display
briefing, design, ordering and timeline management
·
Retailer co-op advertising
, content selection and campaign reporting
·
Maintaining Retailer content databases:
eg. 'Image Relay' system
·
Creation of Retailer collateral
eg. Clocks catalogue, Store briefing packs
General Marketing Team Support:
·
Assist
with projects, presentations, and ad hoc requests.
·
Internal communications send outs
– Status updates, Friday Marketing briefings
SKILLS, QUALIFICATIONS & EXPERIENCE
· Comfortable working in fast-moving environment, good under pressure
· Enthusiastic, willing to learn and a fun team player who wants to be involved and take responsibility
· Customer and brand-focussed with a good understanding of in-store and online retail
· Strong interpersonal and communication skills with a positive attitude
· Effective consultative approach when dealing with Retailers, Stores, Agencies, Customers and stakeholders
· Agile in seeking project progression, managing communications upwards and sideways
· Organised and results-driven, able to deliver to agreed timescales and multitask
· Thorough yet creative approach, within a framework of cost effectiveness
· Ideally university degree/equivalent level educated, preferably Marketing or Business related
· Commercially aware with marketing experience/knowledge through different communications channels from digital to in-store
· Strong skills in Excel, PowerPoint, Word and Outlook a must, with sound numerical and analytical abilities – raising POs, managing spend logs and collating data results