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Direct Reports: Retail Marketing Manager, Store Managers
Peer Role: Retail Operations Manager
Focus Areas: B2B Sales Strategy, Commercial Growth, Product Positioning, Strategic Marketing
Lead the Future of Commercial Fitness Sales
Are you a results-driven commercial leader with a proven track record in B2B sales? Do you thrive on building high-impact partnerships and uncovering new revenue streams? If so, this is your opportunity to shape and scale the commercial arm of a leading UK fitness retailer.
At Fitness Superstore, we’re looking for a Commercial Sales Development Manager to lead our commercial growth strategy—expanding our presence across corporate, public sector, hospitality, education, and wellness markets. With a national network of 11 high-performing retail stores as your foundation, you'll develop new B2B channels, drive strategic outreach, and position our premium fitness equipment in front of the right clients.
Based at our Northampton Head Office, you’ll work cross-functionally with key leaders to ensure product, marketing, and sales strategies are fully aligned—and laser-focused on commercial success.
Key Responsibilities
* Drive B2B Growth: Develop and execute a robust commercial sales strategy targeting new and existing sectors including corporate wellness, hospitality, education, and government.
* Partnership Building: Establish and manage strategic relationships with key decision-makers—gyms, hotels, schools, corporates, and public institutions etc.
* Marketing & Outreach: Oversee targeted marketing campaigns with the Retail Marketing and Digital teams to engage B2B audiences and maximise ROI.
* Localised Lead Generation: Equip and empower store managers and sales staff with the mindset, tools, and strategies to generate commercial leads within their regions.
* Product Strategy: Own the commercial product portfolio—ensuring our offering remains high-ticket, durable, innovative, and tailored to professional environments.
* Cross-Functional Collaboration: Work with internal stakeholders across product development, marketing, retail, and operations to align commercial goals.
* Supplier Management: Negotiate strategic/commercial terms with suppliers and explore new categories to expand our B2B product range.
* Performance Reporting: Present regular commercial updates and strategic plans to senior management and key stakeholders.
What We’re Looking For
* A proven B2B sales leader with a track record in high-value commercial sales—ideally in the health, wellness, fitness or commercial gym equipment industry.
* Strong commercial acumen and a deep understanding of long-cycle B2B sales and strategic client development.
* Confident negotiator and relationship builder, skilled at engaging senior stakeholders and navigating complex sales environments.
* Able to translate industry trends and client needs into strategic initiatives that drive revenue.
* Experience supporting and motivating retail teams to contribute to commercial sales objectives.
* Passionate about fitness, innovation, and delivering tailored solutions to clients.
* Comfortable with data, reporting, budgeting, and commercial decision-making.
* Tech-savvy—experienced with gym design tools, CRM systems, PowerPoint, and sales analytics.
What We Offer
* Discretionary Bonus – up to 50% of base salary
* Private BUPA Healthcare
* Pension Scheme
* Generous Staff Discounts
* 29 Days Holiday (including Bank Holidays)
* Free On-Site Parking
Ready to Shape the Future of Commercial Fitness?
If you’re driven by growth, inspired by innovation, and ready to lead in the UK’s evolving commercial fitness landscape—we want to hear from you.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Industries
Retail and Wellness and Fitness Services
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