Senior Designer
Job Introduction
The Senior Designer plays a key role in shaping and delivering Selfridges’ creative expression across physical and digital touchpoints, translating the brand vision into bold, culturally relevant and creatively distinctive design solutions. Working as part of the wider Creative team this role is responsible for developing innovative and impactful creative across campaigns, in-store experiences and always-on communications. Combining strong conceptual thinking with exceptional craft and execution, the Senior Designer will help bring the unique personality of the Selfridges brand to life across all channels and customer touchpoints.
This role requires a highly creative and culturally connected designer with a strong point of view, an instinct for storytelling and a deep understanding of contemporary visual culture. They will contribute to the evolution of the Selfridges design language by creating work that is both creatively ambitious and commercially effective — ensuring all output is elevated, relevant and aligned to the wider brand vision.
Operating across a broad range of projects, from large-scale campaigns and immersive retail experiences to editorial, digital and graphic design execution, the Senior Designer will collaborate closely with multidisciplinary creative teams to realise ideas with clarity, innovation and consistency. They will play an important role in championing creative excellence, inspiring those around them and supporting the continued evolution of Selfridges as a benchmark-setting creative brand.
They will also help shape how design operates within the wider Creative function — fostering collaboration, contributing to effective creative processes and ensuring work is delivered to the highest standard across every stage of development and execution.
Role Scope & Responsibilities
CREATIVE DEVELOPMENT & DESIGN
• Lead the development and delivery of innovative creative concepts across campaigns, in store experiences and all brand channels.
• Create compelling and elevated design solutions that bring the Selfridges brand personality to life across physical and digital touchpoints.
• Contribute to the ongoing evolution of the Selfridges design language through bold, future facing and culturally relevant creative.
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