The Role
Love ecommerce? Love brands with personality? Even better.
We’re looking for an Ecommerce Manager to take ownership of the online growth strategy across two well-known craft beer brands—driving performance, improving customer journeys, and growing direct-to-consumer revenue.
This is a hands-on role. You’ll be trusted to shape strategy, optimise performance, and make things happen. One minute you’ll be reviewing acquisition performance, the next you’ll be refining customer journeys or launching a new ecommerce initiative.
It’s very much a roll your sleeves up and get stuck in role—but with serious opportunity to make an impact.
A well-established independent brewery group with a strong reputation for quality, innovation, and standout brands.
With ambitious growth plans and a loyal customer base already in place, this is a business investing heavily in ecommerce and digital growth—making this a genuinely exciting time to join.
What You’ll Be Doing
* Own the ecommerce budgets, targets, and overall online trading performance
* Lead all ecommerce activity across two Shopify storefronts
* Develop short-term plans to drive sales while shaping longer-term growth strategies
* Manage and optimise website performance, UX, and conversion journeys
* Oversee integrations with stock and operational systems
* Drive customer acquisition and retention across Meta, Google, affiliates, and other performance channels
* Manage and optimise Klaviyo flows, including abandoned cart, post-purchase, lapsed customer, and newsletter journeys
* Segment and target audiences effectively (VIPs, repeat buyers, high-potential customers, etc.)
* Track, analyse, and report on ecommerce KPIs with actionable insights for stakeholders
* Identify and support additional ecommerce revenue opportunities—including marketplaces like Amazon
* Collaborate closely with marketing, sales, production, and operations teams
* Proven ecommerce experience, ideally within consumer products, retail, or FMCG
* Strong knowledge of Shopify and ecommerce best practice
* Experience managing performance marketing channels including Meta and Google Ads
* Understanding of CRM and email marketing platforms (Klaviyo experience a big plus)
* Commercial mindset with a strong understanding of online trading performance
* Confident analysing data and turning insight into action
* Organised, proactive, and comfortable managing multiple priorities
* Experience within drinks, lifestyle, or challenger brands
* Knowledge of ecommerce marketplaces like Amazon
* Understanding of stock systems and ecommerce integrations
* Experience improving customer retention and LTV strategies
What Really Matters
* You’re proactive and solutions-focused
* You enjoy being hands-on and making things happen
* You’re commercially aware but customer obsessed
* You thrive in a fast-paced environment where no two days look the same
* Real ownership of ecommerce strategy and performance
* Opportunity to shape the future of two growing brands
* Hands-on role with visibility and autonomy
* A collaborative business with ambitious growth plans
If you’re ready to grow ecommerce revenue, build smarter customer journeys, and make a real impact—
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