Competitive salary depending on experience
An opportunity to join an exciting organisation as an Events & Marketing Manager.
The purpose of the role you will be responsible for the design and execute our campaigns and presence at trade shows at events with the purpose of increasing brand awareness and salience with our target audiences, generating leads, and facilitating customer and adviser engagement.
Report on ROI and against marketing objectives.
Run all event logistics for Pearson Engineering and Responsive Engineering
Main Duties & Responsibilities:
* Design and execute integrated B2B trade show and event campaigns, leveraging Salesforce
* Marketing Cloud to align marketing with sales objectives, track multi-touch engagement, analyse lead quality, and optimize ROI through data-driven insights
* Work with stakeholders to understand objectives and design trade-show presence and proposals for attendance around those objectives with consideration of the wider marketing plan
* Deliver execution of company events and trade shows, including management of Marketing Assistant
* Manage the company’s programme of social activities, social fund, and charity events
* Own the production of creative for events and campaigns including stand design product sheets, emails and marketing workflows for pre and post event engagement
* Liaise with suppliers and trade bodies to maximise engagement and attendance at shows including defence attachés, political figures, and senior defence professionals
* Build a strong contacts network in the defence events community to ensure best deals can be negotiated and we are front of mind for opportunities for enhanced presence
Qualifications, Skills and Experience:
* Proven experience in organising and delivering events, such as trade shows or exhibitions is essential; experience in the defence, infrastructure or industrial sectors is desirable
* Experience in using Salesforce or other CRM platforms to manage and track event activities including attendee data, lead capture and reporting
* Understanding of attribution reporting and ROI principles
* Ability to build relationships externally with suppliers and trade bodies
* A strategic thinker able to link activities to our strategies and objectives
* Able to think laterally when problem solving
* Acts with honesty/integrity to build trust, works with safety as a priority, collaborates as one and puts the team first, strives for excellence in work and capabilities, and is innovative in ways of working
* Experience overseeing budgets, negotiating with suppliers and agencies to ensure delivery to time, cost and quality standards
* Demonstrable experience planning and delivering integrated events and marketing campaigns within a B2B or highly regulated environment
* Experience delivering events as part of integrated marketing and communications campaigns
Competitive remuneration package offered.
Salary negotiable and dependent on experience.
If you feel that you have the necessary skills and experience, we would like to hear from you.
About Us
Pearson Engineering Ltd is a world leading provider of counter-mine and combat engineering equipment. Our product range is wide and varied, including complex attachments for armoured vehicles and remote controlled mine clearance systems.
Our teams are diverse, approachable and ambitious and these are just some of the qualities we look for in new individuals who join our team.
What We Offer:
* Competitive salary and benefits package.
* Opportunities for professional growth and career advancement.
* Collaborative and dynamic work environment.
* Leadership development and mentorship.
* 25 days holiday + BH
* Opportunity to buy 5 days of additional holiday per year
* Discretionary bonus
* Pension matched up to 8%
* Free lunch provided onsite (canteen or go café)
* Free onsite parking
* Death in service x 3 annual base salary
* Private medical insurance (currently with AXA Health) – after successful probation review
* Permanent health insurance – after successful probation review
* Training and development support
* Paid professional membership fees
* Enhanced family leave i.e. paternity/shared parental leave and maternity leave
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