Overview
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Reporting to the Marketing Manager of the Company, this new role will be participating in the integrated marketing and communications planning and its implementation in the regional and local markets, with focus on developing and executing content marketing strategy, including but not limited to:
Job Description:
Assist Marketing Manager to coordinate successful delivery of brand and marketing campaigns and commercial activity via internal and external communication with stakeholders.
Create engaging and compelling graphic content for social media and digital platforms, including Instagram, Facebook, the website, YouTube and event marketing collateral.
Copywrite where required for digital content, social media, brand creatives and event marketing collaterals.
Support marketing events and projects showing project management skills and demonstrating initiative.
Work with external agency to formulate online media strategy, review and evaluate digital marketing activities across channels such as SEM, SEO, social, display, video, retargeting, content marketing, and email, offline marketing, and partnership efforts.
Establish key performance indicators (KPIs) and metrics to measure the success of marketing initiatives. Monitor and analyse campaign performance, providing regular reports and recommendations for improvement.
Qualifications
Requirement:
* Holder of Bachelor Degree or above, preferably in Marketing, Communications, business or related disciplines
* At least 3-5 years' relevant experiences with proven track records, whilst exposures in luxury sector will be a definite advantage
* Excellent copywriting skills in English, and proficient in design tools such as Adobe illustrator and Photoshop
* Highly organised and structured with strong attention to details
* Fluent in spoken and written English and Chinese
* Candidates with less experiences will be considered as Marketing Executive
What We Offer
A competitive remuneration and benefits package: 20 annual leaves, birthday leave, medical benefits will be offered.
Regional exposure in the supreme luxury yachting industry.
Friendly working environment with multi-cultural diversity.
Work-life balance
If you’re ready to join one of the biggest yachting company in HK, please send yourCV and a brief cover lettertohr@asiamarine.com with the subject line:
"Senior Marketing Executive – [Your Name]."
Job Insights & Application
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Your application will include the following questions:
* Which of the following statements best describes your right to work in Hong Kong?
* What's your expected monthly basic salary?
* How many years' experience do you have as a marketing executive?
* How many years' experience do you have in digital marketing?
* Are you experienced with copy writing and content creation?
* Which of the following Adobe products are you experienced with?
* Which of the following Microsoft Office products are you experienced with?
* Do you have experience with Search Engine Optimisation (SEO)?
To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.
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