The Digital Lead is the operational backbone of the Digital team, responsible for ensuring the smooth, day‑to‑day running of all digital functions. This role is a key partner to the Head of Digital, freeing them to focus on strategy, vision, digital transformation and high‑level stakeholder engagement.
The Digital Lead will be the primary line manager for the digital managers (web, social media and digital campaigns & email), focusing on workload management, resource allocation, and supporting the development of a high‑performing culture. While providing support and a delivery mindset for the broader Digital Transformation Programme (DDT), the Digital Lead’s core focus is on maintaining a sustainable workload, effective planning, and managing the team’s operational goals and wellbeing.
Responsibilities
* Line Management and People Development: Serve as the primary line manager for the digital managers of web, digital campaigns & email and social media, overseeing day‑to‑day operations and team performance. Conduct regular check‑ins, performance reviews, and support individual development plans, iterating and embedding the “Digital Wavemakers Manifesto” and team development approach.
* Demand & Workload Management: Actively manage the team’s workload and capacity. Implement and maintain processes for demand management and effective planning to ensure the team can deliver its goals sustainably.
* Resource Planning: Ensure resources are allocated effectively across the team’s goals, from daily operations to specific projects.
* Team Culture: Foster a positive, collaborative, and high‑performing team culture. Monitor team health and morale using surveys and qualitative feedback, ensuring the team is well‑supported and motivated.
* Operational Goal Delivery: Drive the delivery of the Digital team’s operational goals and objectives for the fiscal year, ensuring all goals related to digital purpose, principles, and team objectives are met.
* DDT Programme Support: Provide operational support to the Head of Digital and the broader digital transformation programme, ensuring the Digital team’s resources and deliverables are planned effectively to support the DDT’s success.
* Planning & Reporting: Support the Head of Digital with the development of the team’s operational plans, including learning and development initiatives, and the Digital Acceleration Training Programme.
* Performance Monitoring: Track and report on key departmental metrics, such as learning programme participation rates and team satisfaction, to the Head of Digital.
Qualifications
* Extensive experience in an operational management role within a digital or technology team.
* Proven ability to Line Manage and mentor a team, with a focus on people development and wellbeing.
* Strong skills in workload and demand management, with a track record of building sustainable and effective operational processes.
* Excellent communication and interpersonal skills, with the ability to foster a positive and collaborative team environment.
* Familiarity with digital project lifecycles, and the ability to support project teams without direct management of the projects themselves.
* Strategic thinker with the ability to translate organisational goals into impactful digital.
* Proactive, results‑oriented, and passionate about using digital platforms to drive positive impact.
Working Conditions
As part of our Agile ways of working you will be required to work approximately 2 days a week from the office. Flexibility on where you work can be split between working from home and our office.
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