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Product marketing manager

Alderley Edge
MRJ Recruitment
Product marketing manager
€60,000 a year
Posted: 17 April
Offer description

We’re currently looking for a Product Marketing Manager on behalf of a super exciting and fast expanding SaaS company, to take ownership of positioning, messaging and go-to-market strategy across a growing product portfolio.

You’ll shape clear, differentiated narratives that resonate with target audiences, lead end-to-end product launches, and ensure sales, enablement and customer touchpoints are consistently aligned to the latest value proposition.

This is a highly cross-functional role, partnering closely with Product Management leadership, Sales, Enablement, Content and Brand to deliver launch excellence, stronger customer adoption and measurable commercial impact.


Key Responsibilities


Positioning, Messaging & Go-to-Market Strategy

* Lead the evolution of product messaging and positioning, crafting compelling narratives that reflect both current and future solutions
* Integrate brand positioning shifts across solution areas to ensure consistency, clarity and differentiation
* Drive cross-functional alignment on messaging and positioning, ensuring launches and market updates are supported by accurate, cohesive content across sales assets, enablement materials and customer touchpoints


Product Launches & Program Management

* Own relationships with Product Management leadership and run end-to-end product launches
* Coordinate cross-functional teams to deliver launch communications, assets, campaigns and enablement
* Define and measure launch success using leading and lagging indicators, linking usage, adoption and access to revenue impact and churn reduction


Content Development

* Create new and refresh existing sales decks, customer presentations and enablement materials to support sales and partners
* Collaborate with Content and Brand teams on thought leadership (blogs, webinars, videos) that accelerates the buyer journey and elevates the brand
* Partner with the Enablement lead to build and deliver training programmes that help internal and external teams communicate product value and differentiation effectively


Person Requirements

* Proven experience in product marketing, ideally in a B2B technology environment
* Strong capability in positioning, messaging and translating product features into customer value and differentiation
* Demonstrable experience owning and delivering product launches end-to-end with cross-functional stakeholders
* Excellent communication skills with the ability to produce high-quality sales and enablement materials
* Comfortable working with data and metrics to assess launch performance and commercial impact
* Highly organised, collaborative and able to influence senior stakeholders, including Product leadership


Next steps

This is a superb opportunity opportunity with high visibility and real ownership across messaging and go-to-market strategy.

If you're interested in hearing more, apply now or contact the MRJ Recruitment team to discuss the role in confidence.

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