We're looking for a bold, visionary thinker to shape the long-term creative direction across our portfolio of much-loved brands. From brand positioning to campaign platforms, you'll be the architect of ideas that not only move hearts but shift culture.
You’ll lead the creation of powerful narratives and distinctive identities that drive deep consumer engagement, working across teams and with agency partners to turn strategy into world-class storytelling. If you're passionate about brand purpose, cultural insight, and creative innovation — this is your stage.
What You Will Need for the Role
Strategic & Creative Experience
Solid experience in brand strategy, creative direction, or related roles within marketing or advertising
A portfolio that demonstrates strong storytelling and campaign development across various platforms
Deep understanding of consumer behavior, cultural dynamics, and market trends
Ability to transform insights into emotionally resonant brand strategies
Proven experience in defining brand vision and developing identity across multi-brand portfolios
Skilled in leading both internal and external creative teams and agency partners
Comfortable working cross-functionally across marketing, product, digital, and innovation teams
Excellent communication and influencing skills to align stakeholders behind a unified vision
Executional Agility
Strong project management abilities with the skill to balance long-term thinking and short-term delivery
Detail-focused with the ability to oversee execution without losing sight of the strategic intent
Key Responsibilities
Brand Vision & Positioning
Define and drive the long-term creative vision for our brand portfolio
Develop distinctive brand identities that create meaningful market differentiation
Embed brand purpose across all creative and marketing efforts
Lead the development of compelling brand stories and integrated campaign platforms
Create messaging frameworks that guide tone, voice, and communication pillars
Turn insights into inspiring creative briefs that drive breakthrough ideas
Campaign Development & Execution
Partner with portfolio teams to shape creative strategies into consumer-facing campaigns
Oversee development of campaign assets, ensuring strategic and audience alignment
Collaborate with internal and external creative teams to deliver best-in-class content
Consumer & Category Insight
Apply deep consumer understanding to inform creative direction and storytelling
Use cultural and category trends to fuel innovative, future-facing strategies
Partner with insights team to identify and act on relevant research opportunities
Work closely with marketing, innovation, digital, and retail teams to ensure consistency
Provide strategic input to creative partners and external agencies
Facilitate workshops and creative sessions to bring brand platforms to life
Innovation & Thought Leadership
Stay ahead of industry and cultural trends to spark new thinking
Promote bold, progressive ideas that differentiate our brands
Inspire teams through leadership, creativity, and collaboration
Why Hain?
We’re not just a collection of brands. We’re a community on a mission. From New Covent Garden Soup to Sun-Pat, we exist to make healthier living easier and more inclusive — for people and the planet.
At Hain, you’ll work in a values-led, high-growth environment where creativity is celebrated, and your ideas can make a real impact. We’re growing fast — and want you to grow with us.
Reporting To: Brand & Creative Strategy Director
Direct Reports: 2
Location: United Kingdom (Expectation to travel to Hain London Office and Sites)
Travel: Occasional international travel required
Ready to lead bold, purposeful brand storytelling?
Apply now and help shape the future of food and wellness.
Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.
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Created on 29/06/2025 by TN United Kingdom
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