Forward Role Recruitment provided pay range
This range is provided by Forward Role Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
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Forward Role is exclusively partnering with a global leader in bespoke luxury interiors to recruit a CRM Manager. This is a brand-new role for the business, offering the opportunity to make a real impact from day one.
You’ll be reporting directly to the Head of Marketing and working alongside a collaborative team of 12 across brand, performance, creative and digital.
With significant investment in marketing technology and a clear focus on customer journey, segmentation, and nurturing, this is a rare chance to shape the future of CRM strategy within a household name.
As the business continues its exciting period of growth and transformation, you’ll have the potential to build out and lead a CRM team, unlocking opportunities around repeat business, referrals, and mid-funnel engagement across several well-established premium brands.
Responsibilities
* Develop and manage the overall CRM strategy, ensuring campaigns support customer acquisition, retention and repeat business
* Plan and deliver targeted lifecycle communications, using automation and personalisation to improve engagement at every stage
* Oversee audience segmentation and data management, maintaining accurate, GDPR-compliant records that enable relevant and timely messaging
* Collaborate with colleagues across marketing, creative and sales to design integrated campaigns that enhance the full customer journey
* Track, report and optimise campaign performance, applying insight and testing to improve effectiveness and return on investment
What we’re looking for
* Solid background in CRM and marketing automation, with proven success improving engagement, conversion and retention across complex brands or divisions
* Strong technical knowledge of CRM platforms, segmentation and data management, with a clear understanding of GDPR and best practice in customer data handling
* Confident analysing performance metrics and turning insights into actionable strategies that support both short-term campaigns and long-term growth
* Skilled at working cross-functionally with creative, digital and sales teams, managing multiple projects while keeping attention to detail
* Commercially aware, strategic in outlook and motivated by delivering outstanding customer experiences through data-led marketing
Seniority level
Associate
Employment type
Full-time
Job function
Marketing
Industries
Retail
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