Job Description
Our Journey:
At Veetee we’re creating a distinctive branded offering of high quality, tasty products that are redefining Consumer expectations in Ambient Convenience Foods. Our inspiration comes from tasty, healthy and fresh ready to eat products and we work hard to deliver these values in a 12 month+ shelf life format in a way that is both innovative and affordable! Ultimately – we want to redefine ambient convenience foods and the shopper aisle they’re housed in!
Job Purpose:
The Senior Commercial Manager - Ethnic Channel, will play a pivotal role in driving revenue growth and market success for our brands. With a focus on innovation and customer-centric strategies, the incumbent will lead the development and execution of commercial plans, fostering strong relationships both internally and with customers. This role demands an entrepreneurial attitude, innovative thinking, and a commitment to delivering results.
Responsibilities:
1. Develop and execute the commercial strategy for Veetee’s branded portfolio across the ethnic channel.
2. Manage customer relationships with wholesalers, independent retailers, and ethnic cash & carry businesses.
3. Lead price negotiations, trade terms, promotional calendars, and in-store execution planning.
4. Drive listings and rang...