Growth Marketing Manager Tech/Electronics Company Location: Hybrid Home & Birmingham Office Salary: Up to £70,000 + Excellent Benefits Job Type: Full-time, Permanent
About the Role A leading tech company in the electronics space is looking for a Growth Marketing Manager to lead its digital marketing strategy and accelerate customer acquisition across public and private sector markets.
This role is ideal for a data-driven digital marketer who thrives in high-growth environments, can develop robust lead generation funnels, and understands how to blend creativity with analytics to build pipeline and drive conversions.
You'll lead a wide-reaching digital function covering SEO, CRM, email marketing, paid and organic campaigns, social media, and eCommerce with a strong focus on both B2B and B2B2C engagement.
Key Responsibilities Growth Strategy Development : Build and execute a full-funnel digital marketing strategy to drive lead generation, customer acquisition, and conversion.
CRM & Automation : Own and manage Salesforce (Sales Cloud, Marketing Cloud) to create segmented campaigns, lead nurture journeys, and seamless data integration.
Public & Private Sector Campaigns : Develop tailored campaigns to reach and engage decision-makers across both commercial and public sector organisations.
Digital Performance & Analytics : Use Google Analytics and other tools to track KPIs, optimise campaigns, and generate actionable insights.
SEO & Website Optimisation : Ensure the website is SEO-optimised, updated with relevant content, and designed for maximum engagement and conversions.
Content & Social Media Strategy : Deliver engaging, conversion-focused content across LinkedIn, email, and blog platforms.
Paid Media Execution : Manage paid search and paid social budgets to improve traffic, drive leads, and achieve ROI targets.
Martech Innovation : Identify and integrate new digital tools to improve marketing efficiency and competitive advantage.
What Were Looking For Several years experience in digital or growth marketing, ideally in a tech, electronics, or SaaS company.
Proven track record of delivering high-impact digital campaigns and driving consistent lead generation.
Hands-on experience with Salesforce CRM and Marketing Cloud or similar platforms.
Strong understanding of digital marketing channels including SEO, PPC, email, and social.
Experience running campaigns targeting both public sector buyers (e.g. procurement teams, NHS, councils) and commercial B2B clients.
Proficient in analytics platforms such as Google Analytics and campaign performance reporting.
Comfortable working cross-functionally and managing multiple projects in a fast-paced setting.
Why Join This Company? This is more than just a marketing role its a chance to shape the digital future of an ambitious, fast-growing tech company.
Youll work directly with commercial leadership, have ownership over digital growth strategy, and gain exposure to innovative projects across both public and private sector channels. This is a collaborative environment where ideas are valued, and marketing is seen as a key growth engine.
What sets us apart:
Autonomy and impact Lead strategy and make measurable contributions to business growth.
Variety From eCommerce and SEO to lead gen in B2B and public sector channels.
Tech-forward tools Including Salesforce, Sitecore, and marketing automation stacks.
Hybrid flexibility Work from home with regular collaboration days in the Birmingham office.
Supportive culture Transparent leadership, open communication, and cross-functional teamwork.
Salary & Benefits Salary up to £70,000 (depending on experience)
34 days annual leave (including public holidays)
Holiday purchase scheme (up to 5 extra days)
Private Medical Insurance (Bupa)
Critical Illness Cover & Life Assurance
Health Care Cash Plan
£325 flexible benefits pot
Discounts and cashback for retail and health services
Free onsite parking
Employee Assistance Programme (EAP)
Hearing health support for you and your family
How to Apply If you're a digital marketing expert ready to make a real impact we want to hear from you.
Apply now with your CV or LinkedIn profile it doesnt need to be perfect, we can work on that together if its a fit.
Or for a confidential chat, contact:
Max Tullis-Turner Practice Lead Digital, Blue Pelican ?? ?? 01892 507130
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