M·A·C is the world’s leading professional MAKEUP AUTHORITY because of our unrivaled expertise in makeup artistry. M·A·C celebrates diversity and INDIVIDUALITY — all ages, all races, all sexes. M·A·C is a proud COMMUNITY of professional makeup artists. M·A·C is at the forefront of TRENDSETTING, collaborating with leading talents from fashion, art and popular culture.
What This Role Does
Strategic Communications
* Develop and implement earned media strategies to support product launches, brand storytelling, and key campaigns across multiple channels.
* Build and maintain strong relationships with top-tier media, influencers, and industry leaders to secure editorial placements and coverage.
* Lead crisis management communications, in coordination with Corporate and Global Communications, ensuring consistent messaging and transparency.
* Oversee the creation of media and press materials, including press releases, statements, and editorial pitches, ensuring alignment with brand voice and strategic messaging.
* Reacting to and implementing plans for rising trends quickly, while anticipating future trends to incorporate into strategic plans
* Lead the negotiations with influencers and press that are leveraged in paid media
Media Relations & Partnerships
* Act as the brand’s spokesperson and main contact for media inquiries, securing interviews and features that elevate brand presence and authority.
* Lead media outreach efforts to build lasting relationships with journalists, editors, and influencers, ensuring consistent brand exposure.
* Manage partnerships with key influencers, thought leaders, and content creators to amplify the brand’s messaging and drive organic conversation, while also identifying new partnerships
* Monitor media coverage, evaluating impact, sentiment, and opportunities for further amplification.
Campaign Management & Reporting
* Oversee the execution of PR campaigns, ensuring alignment with broader marketing and consumer engagement strategies.
* Use PR measurement tools (e.g., Tribe Dynamics, Launch Metrics) to track campaign performance, analyse earned media value (EMV), and report on key KPIs.
* Compile and distribute regular reports on PR activity to senior stakeholders, highlighting coverage, trends, and opportunities for optimisation.
Brand & Corporate Social Responsibility
* Lead initiatives around corporate responsibility, including charity partnerships and social responsibility programmes, ensuring visibility through earned media.
* Support the execution of brand initiatives that focus on diversity and inclusion, sustainability, and social missions.
What You Will Need To Be Successful In This Role
* Multiple years experience in PR, media relations, communications and social media, preferably within the beauty, fashion, or luxury sectors.
* University degree in Communications, Public Relations, Marketing, or a related field is preferred.
* Strong understanding of digital media, influencer marketing, and earned media strategies.
* Proven ability to build and maintain relationships with key media, influencers, and industry stakeholders.
* An understanding of the social media different platforms, the role they play and the behaviour of the consumer and influencers interacting with them
* Proven track record of identifying rising trends and influencer talent quickly
* Excellent written and verbal communication skills, with the ability to craft compelling press materials and manage high-level communication strategies.
* Solid experience in crisis communications and the ability to manage sensitive issues with professionalism and tact.
* Ability to track and measure PR performance, using tools such as Tribe Dynamics, Google Analytics, and media tracking software.
* Highly organised with exceptional attention to detail and the ability to manage multiple projects and deadlines in a fast-paced environment.
* Strategic thinker with the ability to adapt communications strategies to meet evolving business needs and market dynamics.
* Passion for social issues, including diversity and inclusion, sustainability, and community outreach.
Compensation & Benefits
* Hybrid Working
* 25 Days Annual Leave (exc. Bank Holidays)
* 1 day Annual Leave to celebrate your birthday
* Holiday Purchase opportunity
* Bonus Opportunity
* Ability to work Remotely/Abroad up to two weeks per calendar year
* Summer Fridays
* Generous Staff Discount
* Mental Health Wellbeing Initiatives
* Benefits platform with exclusive discounts and offers
* Employee resource groups
* LinkedIn learning
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