JOB DETAILS
JOB BAND: D
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: BBC South News
LOCATION: Southampton
PROPOSED SALARY RANGE: Up to £49,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
PURPOSE OF THE ROLE
The Digital Planner is key role in identifying the stories and treatments that will reach the opportunity audiences and help us grow our reach across the South of England. They will know how to identify stories that need special attention to reach the right audience and how to make sure the content resonates with the people we are trying to reach. This is not a role about filling a diary – it is about ensuring we are making the most of our journalism on digital platforms and beyond.
WHY JOIN THE TEAM
The South of England is a busy news patch full of ambitious journalists who want their work to make an impact. Reporting to the Planning AE, you’ll be working across a variety of multimedia platforms with a focus on digital platforms and social.
Your Key Responsibilities And Impact
* Identifying stories from a variety of sources that will resonate with opportunity audiences
* Guiding reporters through how to make sure their journalism works online
* Liaising with various parts of the BBC to help stories travel as far as possible
* Suggesting how to further develop follow-ups to stories which have been performing well
* Accessing and analysing data effectively to enhance impact and reach of stories
Essential Criteria
YOUR SKILLS AND EXPERIENCE
* You’ll have experience of writing and subbing complex stories into a form that is easy to understand on digital platforms
* Excellent organisational skills
* Familiar with a range of social media platforms and the different behaviours and expectations of audiences on all of them.
* Extensive experience of news journalism, ideally in a regional newsroom
* Familiar with using newsroom data and analytics
If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
For any general queries, please contact: bbchr@bbc.co.uk
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