Reporting to: Community & Challenge Events Manager
Direct reports: N/A
Hours: Full time, Monday to Friday (37.5 hours per week).
Location: Hybrid working – Minimum 40% of working time to be spent in the office based in Welwyn Garden City, Hertfordshire. Includes occasional local, regional and national travel.
Job purpose:
* Lead and grow community fundraising activity and campaigns to support Willow’s strategic income goals
* Build and steward strong relationships with donors, fundraisers, volunteers, and community partners to increase support and awareness.
* Develop innovative fundraising initiatives with the Community and Challenge Events Manager, informed by sector insights and trends.
* Contribute to the successful delivery of Community, Challenge, and wider Fundraising Team targets and events
Key Responsibilities:
* To help lead and develop our Community Fundraising strategy and plans within agreed budgets to achieve financial non-financial targets.
* To raise awareness of our work and to inspire support through:
o Providing outstanding stewardship to our network of supporters to maintain engagement and build loyalty. To provide a highly personalised approach to supporting Willow’s fundraisers ensuring our supporters receive a positive experience throughout their fundraising activity
o To proactively develop relationships with various organisations within the community setting, including, schools, societies, community groups and companies.
o To create a pipeline of activity, that helps us to reach new audiences through proactive outreach
o To coordinate and deliver presentations to a variety of community audiences, with support from wider team and volunteers.
o To organise and deliver a calendar of fundraising activity that creates opportunities for supporters to help Willow. Ensure participation and income targets are achieved.
o To develop the charity’s social media fundraising activity in collaboration with the wider team.
o Collaborate closely with the Communications Team, to help plan and develop multi-channel campaigns including on and offline activity that inspire and engage people.
o To work with the Communications Team to produce campaign materials, share interesting stories and fundraising updates. Prepare content for newsletters, website, and social media.
o To develop a team of volunteers to support fundraising activity. This could include delivering talks, attending events, and promoting Willow at community events.
o To foster relationships with Willow’s network of charity shops and explore collaborative opportunities to mutually support each other’s initiatives.
* To ensure accurate recording of supporter information and reporting on activity through:
o Updating the charity’s database, Raisers Edge (RE) recording all donor contact and fundraising activity.
o Using RE as a tool to aid fundraising using data insight and reporting
o To prepare end of campaign reports to improve results for future campaigns and capture learnings.
o To prepare regular income reports and updates as required.
* To keep up- to- date and comply with the rules as set by the Fundraising Regulator, GDPR (General Data Protection Regulation) and other relevant legislation and codes of practice and good practice.
* To keep up to date with changes and trends in the UK fundraising environment
* To undertake any other tasks required.
Qualifications, Knowledge & Experience
Essential
* Demonstrable experience in Community Fundraising of at least 1-3 years
* Experience in managing staff and/or volunteers
* Proven record of accomplishment in delivering and meeting targets
* Self-motivated and able to work on own initiative
* Well organised with attention to detail
* Ability to inspire and influence others to support Willow
* Ability to develop, motivate and manage individuals and groups of individuals
* Ability to manage several projects and tasks simultaneously and skilled at prioritising
* Excellent verbal, written and presentation skills
* Effective negotiating and influencing skills
* Strong numeracy skills and ability to forecast and analyse fundraising results
* Decisive and quick problem solver with the ability to adapt easily to change
* Innovative outlook and a willingness to suggest new ideas.
Desirable
* Experience of producing fundraising reports for activity and outcomes
* Proven experience in delivering timely fundraising campaigns and initiatives
* Fundraising database experience – preferably Raiser’s Edge
Other
* Regular travel across the county will be required. Willing to work flexibly, including evenings and weekends as required.
* Full driving license and access to a car