Conversion Rate Optimisation Manager
We are seeking a skilled Conversion Rate Optimisation Manager to join our team.
This role involves driving digital excellence by enhancing the customer journey across all digital touchpoints. Your mission is to ensure every element of the user experience is tested, analysed, and improved to drive conversion rates and customer satisfaction.
* Main Responsibilities:
* Create and execute a robust CRO roadmap that aligns with overall digital objectives.
* Lead testing programmes across landing pages, funnels, and product pages to boost performance.
* Identify friction points in the customer journey and propose improvements to reduce bounce rates and cart abandonment.
* Utilise analytics and heatmapping tools (e.g. Google Analytics, Hotjar, Optimizely) to inform optimisation strategies.
* Work closely with UX/UI designers, developers, and marketing teams to ensure tests are implemented effectively and efficiently.
* P present clear reports on test results, learnings, and ROI to key stakeholders.
* Stay ahead of the curve by keeping an eye on digital trends and the CRO strategies of competitors.
Requirements:
* Degree in Marketing, Business, Psychology, or a related field.
* Proven experience in a CRO role within a consumer, eCommerce, or digital environment.
* Proficiency with A/B testing platforms and analytics tools.
* Excellent problem-solving skills and a user-centric mindset.
* Strong project management and stakeholder engagement abilities.
* Curious, analytical, and eager to innovate.
Benefits:
* Competitive salary with performance-based bonuses.
* 30 days of holiday per year for a balanced lifestyle.
* Flat organisational structure with room to grow.
* A forward-thinking, dynamic workplace with real impact.