Overview
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Worker Type: Regular Full Time
This role is based in London Stratford (Hybrid, Tue–Thu in office) and you will report to the Head of Esports. You will directly manage a small team of Partnership Marketing experts.
We're looking for a Director of Partnerships Marketing to join EA's Esports team. The Esports team delivers experiences that amplify tentpole brand moments—from launches to major live service beats. We leverage Esports to advance the strategic priorities of our franchises, focusing on engaging our core players across new regions, platforms, audience segments, and game experiences. EA's current esports programs span several of our biggest titles, including Apex Legends, EA SPORTS FC, and Madden NFL. The Director of Partnerships Marketing will play a critical role in both driving commercial revenue and leading the strategic development of important partnerships across this evolving portfolio.
Responsibilities
* Lead end-to-end sponsorship strategy: From prospecting and pitching to closing and activating, oversee all phases of partnership development across EA's Esports titles.
* Own revenue targets: Track pipeline, forecast growth, and build monetization models and reporting.
* Cultivate relationships with endemic and non-endemic brands, broadcast partners, platforms, agencies, and publishers to grow the visibility and influence of EA's Esports programmes.
* Design co-marketing activations that go beyond logo placement—creating campaigns that align with our games' creative direction, storytelling, and community culture.
* Align Esports partnership efforts with franchise brand strategies—ensuring that partner activations contribute to the commercial and cultural growth of Apex Legends Global Series, FC Pro, Madden NFL Championship Series, and any future titles.
* Collaborate with Esports production, live services, and digital content teams to build integrated campaigns that come to life across tentpole events, seasonal beats, and always-on channels.
* Develop ecosystem-level partnerships with football leagues, sports organisations, influencers, platforms and other third parties to co-create experiences that reach new fans and markets.
* Lead sponsorship and co-marketing analytics—including valuation modelling, measurement frameworks, post-campaign reporting, and performance optimization recommendations.
* Establish senior level experience in brand partnerships, sponsorship marketing, or commercial strategy within esports, gaming, entertainment, or sports.
* Experience negotiating and activating high-impact partnerships that deliver commercial results and cultural relevance.
* Experience blending commercial and brand-building objectives—understanding how sponsorship can both generate revenue and deepen player and fan engagement.
* Experience working directly with esports teams, tournament organizers, platforms, or major sports properties on co-branded initiatives.
* Familiarity with EA's core esports franchises (e.g., Apex Legends, EA SPORTS FC, Madden NFL) and a desire to help shape the future of competitive gaming.
* Expertise in ROI modeling, valuation, and campaign performance reporting.
* Knowledge of trends in esports, gaming culture, sponsorship innovation, and media consumption habits to influence our long-term partnership marketing strategy.
About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
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