£40,000 – 45,000 per annum depending on experience
Location:
Russell Publishing operates a hybrid working policy, with the ability to work from home up to 3 days per week. Our office is in Brasted, Kent.
Summary:
Russell Publishing has an exciting new role for a Digital Marketing Manager to join the team and lead the transformation of our digital presence across all brands. The role will focus on optimizing our websites as high-conversion tools, driving new membership registrations, and managing all aspects of digital marketing, audience development and audience engagement. This is a strategic position, providing insights into digital user journeys to enhance engagement, conversion, and overall business growth.
The ideal applicant will have 5 years of experience in Digital Marketing and driving conversion with digital marketing techniques.
Key Responsibilities:
* Develop and execute digital marketing strategies across all Russell Publishing brands and all digital marketing channels including website, social media, digital display, SEO, SEM and PPC.
* Use digital strategies and tactics to increase web traffic and session duration.
* Transform websites into high-conversion platforms, optimising user experience and journey for maximum conversion and engagement.
* Drive new membership registrations through targeted campaigns, landing pages, and conversion-focused content.
* Oversee all digital marketing channels including email, social media, SEO/SEM, paid advertising, and marketing automation.
* Monitor and analyse digital performance metrics, using insights to refine strategies and optimise conversion.
* Collaborate with the content team and other departments to support content planning, engagement, and promotion.
* Creating and managing marketing campaign budgets.
* Forecasting digital growth metrics and setting targets.
* Collaborating with sales teams and the marketing delivery team to improve marketing results.
* Provide reports, intelligence and actionable insights on digital user behaviour, journey mapping, and audience engagement.
* Keep abreast of digital trends, tools, and best practices to maintain a competitive edge.
* To create and own digital marketing best practice guides and ensure the rest of the business adheres to these.
Key Skills / Requirements:
* 5 years’ experience in digital marketing, preferably in B2B publishing or media.
* Strong understanding of digital user journeys, conversion optimization, and analytics.
* Experience with website management and transformation projects aimed at driving conversions.
* Knowledge of SEO, SEM, email marketing, social media, and marketing automation platforms.
* Analytical mindset with ability to translate data into actionable insights.
* Excellent communication and stakeholder management skills.
* Self-motivated, proactive, and able to manage multiple projects simultaneously.
* Experience working across multiple brands or industry sectors.
* Knowledge of membership-based business models.
* Familiarity with content management systems (CMS) and CRM platforms.
* Highly proficient in applied marketing techniques with sound knowledge of latest marketing systems and technology.
Company Benefits:
We are committed to ensuring everyone feels included, valued and appreciated and we offer a supportive, flexible working environment, amazing opportunities for personal and professional development.
Other benefits also include:
* Hybrid working (2 days in the office)
* Pension contribution
* Free car parking
* Benefits platform with discounts, wellness and engagement tools
* Christmas closure
* Company events
Application:
Due to the nature of our location, applicants will require their own vehicle to travel to work.
For details on how your personal information will be processed we have a Candidate Privacy Policy which you can view here.
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