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Senior content writer

London
Soldo
Content writer
€50,000 a year
Posted: 9 February
Offer description

Soldo is here to change the way businesses spend, for the better. So every employee, department, and team is more productive and successful at work. Soldo connects company cards with a powerful management platform so finance teams can distribute money instantly, while staying in control of who spends, how much, where, and on what. With Soldo, budgeting, payments, reporting and reconciliation are simple and efficient.

We’re both a financial services and a software company and one of Europe’s fastest growing fintech companies. Operating in the UK, Italy and Ireland, we’re over 350 employees (from 26 nationalities) strong.

We’re a place where anyone can thrive. We’re all about doing the right things for the right reasons, high standards, ambition, drive and focus.


What’s in it for you

* Private healthcare for you and your family
* Flexible working options including working from home or our Marylebone office
* 60 days’ work anywhere, even outside the UK if you want
* 25 days off a year, plus public holidays as well as Christmas Eve and New Years' Eve, 2 volunteering days and an extra day off on your birthday
* Genuine career development opportunities, including our mentoring scheme, your own annual £500 learning budget
* Employee Assistance Programme and wellbeing portal


The role

We’re looking for a Senior Content Writer who knows how to write with clarity, conviction, commercial impact and most importantly can write to sell. This role is ideal for a seasoned B2B storyteller who understands how content drives demand, builds trust, and supports product adoption and who can use their voice across multiple platforms without losing brand consistency.

You’ll sit within the Marketing team and work closely with Revenue Marketing, Product Marketing, Design, and Product partners. Your focus will be on creating high-quality written content across email, blog, social, and community platforms translating complex product and finance concepts into clear, human language that resonates with modern finance leaders.

This is a hands‑on, execution‑focused role. You’ll be trusted to run with briefs, shape messaging, and continuously improve content based on performance, feedback, and platform best practice.

You’ll be responsible for creating clear, persuasive, and on‑brand written content that supports demand generation, product adoption, and brand credibility across Soldo’s owned channels.

This includes:

* Write and edit blog posts that educate, inform, and persuade B2B audiences
* Support product positioning, thought leadership, and campaign narratives


LinkedIn content

* Create sharp, insight‑driven LinkedIn posts for Soldo’s company channel
* Balance authority, personality, and platform‑native best practice
* Write clear, persuasive, on‑brand email copy across Product updates, Nurture and lifecycle campaigns, SDR outreach, announcements and launch communications
* Optimise subject lines, CTAs, and structure to drive engagement and conversion


Community & platform‑specific writing

* Write authentic, value‑led content for B2B online communities, Reddit discussions and relevant subreddits, Substack or similar newsletter platforms
* Understand and respect community tone, norms, and etiquette


We're looking for someone who has:

* Exceptional writing and editing skills with strong attention to detail
* Ability to write short, punchy, high‑impact copy, platform‑native social content
* Deep understanding of LinkedIn as a content platform
* Experience writing for online communities, Reddit, and newsletter platforms such as Substack
* Ability to adapt voice by platform without losing brand consistency
* Strong understanding of how content supports demand generation, brand building, and product adoption
* Comfortable turning briefs, interviews, and raw input into polished, goal‑oriented copy
* Comfortable using online project management tools (e.g. Airtable)
* Able to defend copy decisions with clear rationale while remaining open to feedback and iteration


Essential skills:

* Bachelor’s degree (or equivalent experience) in journalism, English, communications, or a related discipline
* Demonstrable experience writing content for B2B, ideally within high‑growth SaaS or fintech environments
* A strong portfolio showcasing demand‑generation content that drives engagement and conversion
* Proofreading experience and familiarity with standard style guides
* Experience using content management systems
* A keen eye for detail and appreciation for strong visual design
* Working knowledge of digital marketing trends and SEO principles

*This position is a 12 month Fixed Term Contract with a potential option to a permanent contract

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