Job Description
Job title: Group Brand & Marketing Director
About The Dean Group:
The Dean Group is a collection of design-led lifestyle hotels, proudly born and bred in Ireland, with rapid growth on the horizon. As we expand our global footprint, we are seeking a Group Brand & Marketing Director to lead and deliver on this next phase of expansion.
Purpose:
Lead, develop, and execute the brand and marketing strategy across the group, aligning with the company’s growth agenda. Develop the brand’s proposition, positioning, and route-to-market strategies to attract and retain customers while driving direct revenues. Elevate our presence in current markets and spearhead successful entry into new markets. Be both a creator and guardian of the group’s suite of brands, ensuring consistency and alignment, helping to build deeper connections with our guests, and always staying ahead of market expectations to ensure we stand out.
Key Areas of Ownership:
* Brand Strategy & Proposition
* Integrated Marketing
* Growth & New Openings
* Customer Acquisition & Retention
* Guest Experience & Loyalty
* PR & Communications
* Reporting & Analytics
Required Skills: