Company Description / Business Unit
AA is one of the UKs most trusted brands offering a wide range of services including Home and Motor Insurance, Financial Services, B2B, Consumer and Business Services, Driver Training, Car Care and Service Maintenance and Repair. Our mission is to keep Britain moving.
Location: Basingstoke – Hybrid (Three days in office)
Employment Type: Permanent
Hours: Monday‑Friday.
Finance Analyst – Marketing
At the AA we support millions of customers through roadside assistance, insurance, financial and driving services. We are looking for a Finance Analyst to join our Consumer Finance team, partnering with our B2C Marketing & Acquisition division. You will support commercial decision‑making and help shape marketing performance across a £40m annual budget.
What will I be doing?
* Supporting the Acquisition Marketing team with financial analysis, reporting and budgeting across a £40m marketing spend.
* Building strong relationships with Marketing, Digital and Finance teams to provide insight into business and campaign performance.
* Producing monthly reports and performance packs, highlighting trends, variances and key commercial insights.
* Assisting with budgeting and forecasting for marketing spend, sales volumes and trading performance.
* Analyzing marketing effectiveness through metrics such as ROI, CPA and customer value to support smarter decision‑making.
* Monitoring and tracking marketing spend, ensuring accurate reporting and financial control throughout the month.
* Contributing to weekly trading meetings by preparing KPIs, commentary and performance analysis.
* Supporting month‑end activities including accruals, prepayments and balance sheet reviews alongside the wider Finance team.
* Helping develop business cases and commercial analysis for pricing, promotions and new initiatives; improving financial models, reporting processes and forecasting tools to support better business performance and decision‑making.
What do I need?
* Graduate‑level education, ideally within Finance, Accounting, Economics or a related subject.
* Experience within a Finance, Accounting or Analyst role, either through work experience or a placement year.
* Working towards ACCA, CIMA or an equivalent accounting qualification would be beneficial.
* Strong numerical and analytical skills with a commercial mindset.
* Good Excel skills, with an interest in tools such as Power BI, Power Query, SQL or data visualisation.
* Confidence in building relationships and working collaboratively with a range of stakeholders.
* Ability to manage priorities and work effectively in a fast‑paced environment.
* Curiosity and a willingness to challenge, learn and continuously improve.
* Strong attention to detail with a focus on accuracy and quality.
* Positive, ambitious and eager to develop within a commercial finance environment.
Benefits
* 25 days annual leave plus bank holidays + holiday buying scheme.
* Worksave pension scheme with up to 7% employer contribution.
* Free AA breakdown membership from Day 1 plus 50% discount for family and friends.
* Discounts on AA products including car and home insurance.
* Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more.
* Company‑funded life assurance.
* Diverse learning and development opportunities to support you to progress in your career.
* Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family.
Equal Opportunities
We are an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong.
As part of the onboarding process, we complete several pre‑employment checks including work reference, credit and criminal record checks. We may close the vacancy sooner than the advertised date if we receive a high volume of applications, so please apply now if you are interested.
J-18808-Ljbffr