Company Description
Pro Football Academy is the world's largest youth football brand — a vertically integrated ecosystem of 10,000 + paying members, 30 million social media followers, and proprietary digital infrastructure that turns a child's first football session into a lifetime relationship with the game.
We operate physical training centres across the UK, Spain, Dubai and Miami, coaching approximately 10,000 young players every week. Alongside our physical business, we run a global media operation generating over 200 million content views every 90 days across our short‑form channels — making Pro Football Academy one of the most watched youth football brands in the world.
We are an incredibly fast paced business growing at 50% year on year making this an exceptional moment to join a business that sits at the intersection of youth sport, digital media, gaming and retail brand.
Role Description
As Digital Marketing Manager you will help own the end‑to‑end digital presence of the brand — from website strategy and content amplification to email marketing, app engagement and communications management. You will work directly with senior leadership and our creative team to ensure every digital touchpoint tells a consistent, compelling brand story.
This is not a role for someone who wants to execute within a fixed brief. We are looking for someone who can think strategically, move quickly, and has creative flair — someone who understands that our digital channels are a commercial asset, not just a marketing function.
Key Responsibilities
Website
* Work closely with our lead Web Developer to plan website updates
* Ensure the website is up to date with the latest information on all our centres
* Develop a creative content plan to ensure the website reflects the brand as effectively as possible
* Review website analytics to spot key trends and scope improvements
Content
* Support the Content Manager to plan and schedule content production across all digital channels
* Plan the creation of adverts for paid social channels working closely with our external media agency
* Develop new ideas for creative executions across all our channels
* Help police brand consistency across all channels
* Review the effectiveness of our content based on views, clicks and other analytics
App
* Work closely with our App Developer to build a roadmap of development for our app based on the needs of the business and feedback from users
* Support the Content Manager to plan and schedule app content to ensure the app stays fresh and relevant to our audience
* Monitor industry app trends to ensure we stay up to date with latest insights and best practice examples
* Review app analytics to spot key trends and scope improvements
Roblox
* Work closely with our Roblox development agency to support the launch of our new Roblox game
* Liaise between our internal creative team and the Roblox agency to ensure the brand assets and messaging are included within the game
* Develop creative campaigns to raise the awareness of our Roblox game to both our academy players and non‑academy players
* Review Roblox analytics to spot key trends and scope improvements
CRM
* Own the comms for the customer journey to ensure we are talking to customers at the right time, with the right content to maximise commercial opportunities
* Develop HubSpot knowledge (our main CRM system)
* Work with the creative team to create engaging email communications
* Review CRM analytics to spot key trends and scope improvements
International Support
* Support our international growth in the USA, Spain and Dubai
* Work with the team on the ground to scope and deliver relevant and engaging in‑market marketing assets
* Understand the nuances of the local markets and audiences to create effective communications
What we are looking for
Essential experience & skills
* 2–4 years of experience in a digital marketing related role
* Passion for creativity and effective communications
* Good understanding of email marketing — HubSpot experience is a significant advantage
* Strong copywriting skills with the ability to write in a voice that resonates with parents and children
* Comfortable with data — able to read analytics dashboards, interpret performance and act on insight
* Highly organised with the ability to manage multiple projects simultaneously in a fast‑moving environment
Preferable experience - but not essential
* Experience marketing to parents or within sport or youth‑oriented consumer brands
* Familiarity with Roblox, gaming platforms or youth digital culture
* Experience working with or alongside content creators and production teams
* Knowledge of SEO and website content management (WordPress or similar)
Personal attributes
* Passion for football, youth sport or children's entertainment — you understand the culture we are building
* Self‑starter who takes initiative and brings ideas rather than waiting for direction
* Creative thinker who can spot an opportunity in a trend and act on it quickly
* Clear communicator who can present performance and strategy to senior stakeholders
* Team player who understands that the best content comes from collaboration
* Ambitious — this role has a clear growth path as the business scales quickly
What we offer
Salary and Benefits
* Salary: Dependant on experience
* Holiday: 25 days annual leave plus UK bank holidays
* Working pattern: 4 days in the office and every Thursday from home
* Location: Office based in Alderley Edge, Cheshire
* Progression: Clear growth path to Senior Marketing Manager as the business scales
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