Role Overview
Reporting to the Motorcycle Retention Section Manager, the After Sales Area Manager is a field-based role responsible for achieving customer satisfaction, customer retention, and parts sales objectives.
The role works closely with dealerships to implement aftersales best practices that support business growth and increased profitability across the dealer network.
A strong understanding of dealer performance and opportunities is essential in developing clear action plans that meet customer needs and deliver business objectives.
The role holder is accountable for delivering all defined aftersales targets through effective implementation of operational programs and standards, including parts, customer satisfaction, and retention products.
Key Responsibilities
Dealer Management
* Act as the primary aftersales interface between the business and dealerships, building strong, supportive relationships to drive commercial performance.
* Agree targets and action plans with dealers, monitor progress, and provide guidance to ensure achievement of regional objectives.
* Identify and address training needs, directly or through internal development teams, to enhance commercial performance and support brand standards.
* Collaborate with internal teams to assess potential dealer candidates, offering aftersales expertise to maximise performance and reduce network risk.
* Analyse performance across parts, retention products, electronic vehicle health checks (eVHC), and periodic maintenance (PM) visits, implementing corrective measures as needed.
* Oversee the rollout and adoption of eVHC within selected dealerships to maximise upsell opportunities and promote best practice.
* Agree and implement measurable improvement plans with senior dealership management using Total Quality Management (TQM) processes.
* Manage the full lifecycle of Aftersales Development Programmes from initiation to completion.
* Ensure full dealer adherence to all aftersales franchise standards and business terms.
Analysis & Reporting
* Conduct detailed dealer performance analysis and reporting to inform senior managers and recommend actions to improve business results.
* Use composite data and market insights to develop a clear understanding of current performance and minimise potential impacts on aftersales results.
* Provide weekly forecasts against set targets and respond flexibly to ad hoc reporting requirements.
* Analyse customer satisfaction (CSI) performance and implement countermeasures where required.
Internal Relationships
* Build and maintain effective relationships across internal departments to stay informed of relevant issues, opportunities, and cross-functional initiatives.
Customer Service
* Act as a point of escalation for customer issues when required, working to resolve concerns and enhance the overall customer experience.
Qualifications, Skills & Experience
Required
* Experience in aftersales, preferably within motorcycles or automotive.
* Experience in a dealer service or workshop environment.
* Strong relationship-building skills with internal teams and external dealer partners.
* High commercial awareness with the ability to support hands‑on business activities.
* Ability to forecast, manage, and drive performance against targets.
* Proficient in Microsoft Office, especially Excel and PowerPoint.
* Strong communication skills to influence dealer decision‑making.
* Effective time management and flexibility in managing workloads.
* Strong analytical skills with the ability to interpret dealer KPIs.
* A valid driving licence for travel within the territory and the wider UK.
Desirable
* Experience with Dealer Management Systems.
* Previous experience in an Area Management role.
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