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About WPT Global
Since WPT's inaugural high-stakes televised poker games in 2003, the brand has symbolised poker prominence. Transitioning from its renowned live events, WPT Global currently pioneers an avant-garde online platform.
About WPT Global
Since WPT's inaugural high-stakes televised poker games in 2003, the brand has symbolised poker prominence. Transitioning from its renowned live events, WPT Global currently pioneers an avant-garde online platform.
Our brigade comprises Silicon Valley stalwarts, data virtuosos, gaming connoisseurs, and many more. Our mission? Crafting a poker game that's as exhilarating to spectate as it is to play, regardless of one's expertise.
The Role
We're searching for a talented and detail-oriented Content Writer with a strong background in gambling content and a deep understanding of both poker and casino. You'll be responsible for creating persuasive promotional copy and high-performing SEO content that resonates with players and drives performance across our platforms.
You'll split your time between:
* 50% Promotional Content (CRM, bonus pages, in-app messaging), and
* 50% SEO-Focused Content (blogs, guides, landing pages).
If you're a recreational or former professional poker player, that's a big plus — your expertise will help us create content that truly connects with our community.
Requirements
* Native-level English writing and editing skills.
* Proven experience writing iGaming or gambling content (poker and casino).
* Demonstrated understanding of SEO best practices and content strategy.
* Experience writing for CRM, promotions, and digital campaigns.
* Sharp attention to detail and an ability to meet tight timelines with high-quality output.
* Self-motivated, organised, and confident managing multiple tasks simultaneously.
* Bonus: Experience as a recreational or professional poker player
Key Responsibilities
️ Promotional Content (50%)
* Write conversion-driven content for CRM emails, bonus pages, landing pages, and in-app messages.
* Collaborate with Marketing, Product, and Design teams to create clear and compelling copy across banners, T&Cs, and promotional assets.
* Ensure brand tone and voice consistency across all touchpoints.
SEO Content (50%)
* Write evergreen and optimised blog articles, guides, and landing pages.
* Update and refresh existing content to improve rankings and user engagement.
* Understand and apply SEO tools like SEMrush to enhance content effectiveness.
* Monitor SERP trends and competitor strategies to stay ahead.
* Work closely with the SEO team to align with the broader content strategy.
* Support localisation and regional adaptation of content as needed.
️ Poker Expertise
* Use your in-depth knowledge of poker to produce authentic and credible content tailored to our player community.
* Collaborate on poker-specific campaigns and contribute to long-form evergreen content that reflects the game's depth and nuance.
* We're looking for someone who has genuinely played poker - not just casually with friends, but as a serious and knowledgeable participant in the game
Benefits
* Competitive Salary
* Quarterly Performance Reviews: Regular check-ins leading to even more bonuses.
* Uncapped Bonuses: For our top-performing champs, the sky's the limit.
* Fully Remote Role: Work from where you thrive, with no fixed hours tying you down.
* Conference & Event Attendance: Get front-row seats to industry-leading events.
* Company Meet-ups: Sometimes digital handshakes turn into real ones.
* Tech Setup Budget: Kickstart your home office with the right gear on us.
* Monthly L&D Hours: We invest in your growth and skills upgrade.
* Empathetic Culture: We believe in doing the best work with care and understanding
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Other
* Industries
IT Services and IT Consulting
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