A successful financial technology company are looking for an experienced Lead Copywriter to join the marketing team.
This is a hybrid role two days per week in their Central London office and three days per week working from home.
As the Lead Copywriter, you will play a pivotal role in helping the brand become a recognised industry leader, you will be a talented storyteller who enjoys making complex topics simple and engaging. You will create insightful and compelling long-form content and collaborate with the Head of Brand Communications to shape the content strategy.
Your other key responsibilities as Lead Copywriter will include creating white papers, blog posts, articles, case studies and educational guides. You will collaborate with subject matter experts to gather insights, ensure accuracy and develop content and ensure your content reaches its full potential through amplification and multi-channel repurposing. You will also optimise long-form content for search engines (SEO) to improve organic visibility and work with the design team to ensure content is visually appealing, effectively presented and optimised for digital distribution. You will monitor content performance metrics and identify opportunities for optimisation and repurposing and ensure all your content adheres to brand guidelines acting as a guardian of the brands narrative.
The ideal candidate will have 3+ years experience as a Conten...