Description
Introduction
The new car market is changing fast, due to various factors including the Zero Emission Vehicle (ZEV) mandate. This marks a defining moment for over 800,000 Motability Scheme customers - many with complex needs. An exceptional contact strategy will be essential to drive a seamless and inclusive shift to electric vehicles.
What you'll be doing
This role is responsible for crafting and delivering best-in-class marketing strategies, communications and campaigns that span the full customer lifecycle - from acquisition and onboarding, to engagement, renewal and advocacy.
As Marketing Manager you'll lead the development and execution of customer contact strategies for key segments - using behavioural insight, data and creativity to influence behaviour and drive measurable outcomes.
You'll design, deliver and continuously refine high-performing contact strategies - leveraging behavioural insight, data and creative execution to influence customer behaviour and deliver against key business objectives.
You'll also matrix manage a cross-functional virtual team. You'll provide strategic direction and alignment - driving coordinated delivery through strong leadership, stakeholder engagement and collaboration.
Responsibilities
1. Defining the end-to-end customer marketing plan, developing segment-specific communications stra...