Trade Mastermind is seeking a highly skilled and results-driven Facebook Ads Specialist to join our in-house marketing team. As a leading provider of business education for tradespeople across the UK, we empower individuals to grow and scale successful businesses through innovative training and mentorship programmes. This is a fully office-based role at our Peterborough headquarters. We are looking for an energetic, creative, and strategic marketing professional who is passionate about digital advertising and has a proven track record of generating high-quality leads through Facebook. Key Responsibilities: Strategy & Planning * Develop and implement high-impact Facebook advertising campaigns focused on lead generation * Conduct in-depth audience and market research to ensure precise targeting and maximum reach Creative Development & Campaign Execution * Create engaging ad copy, visuals, and offers tailored to our audience * Utilise A/B testing to continuously optimise performance * Set up, manage, and monitor Facebook Ad campaigns, including budgeting, bidding, and placements Funnel & Lead Generation Optimisation * Design and manage lead generation funnels including landing pages, lead forms, and automated follow-up sequences * Ensure a smooth, high-conversion user journey from first click to enrolment Tracking, Reporting & Analysis * Implement tracking mechanisms, including Facebook Pixel and conversion events * Analyse campaign performance, prepare regular reports, and recommend improvements based on data insights Continuous Development * Stay up to date with Facebook’s evolving ad platform, industry trends, and advertising best practices * Proactively test new strategies, formats, and creative approaches to enhance lead generation efforts Requirements * Proven experience managing Facebook ad campaigns with strong lead generation results * Expert-level knowledge of Facebook Ads Manager and ad optimisation techniques * Strong analytical skills with the ability to make data-led decisions * Exceptional attention to detail and ability to manage multiple campaigns * Strong communication and collaboration skills * A degree in Marketing, Advertising, or a related field is preferred; relevant certifications are a plus What We Offer * Competitive salary: £50,000 – £60,000 per annum * 20 days holiday plus bank holidays * Company pension scheme * Health and wellbeing programme * Company-provided equipment * Training and professional development * Sponsored further education opportunities * Company events and team activities * Free on-site parking * Extra day off on your birthday * Supportive and modern working environment * Fully office-based role with a collaborative, high-energy team If you're a dynamic digital marketer ready to make a measurable impact in a thriving business, we’d love to hear from you. Apply today to join the marketing team at Trade Mastermind