About the role: The Marketing Programme Manager is responsible for the end-to-end conception, delivery and optimisation of marketing programmes that drive engagement, pipeline and revenue growth across VCGs target verticals and portfolio areas. This is a hands-on role combining programme ownership, content led campaign delivery, creative thinking, stakeholder management and commercial accountability. You will lead multi-channel programmes from idea to execution, working closely with sales, SDRs, internal subject matter experts and external partners to ensure activity delivers measurable business impact and meaningful customer value. You will be a growth minded marketer, comfortable operating at pace, using data, insight and creativity to cut through the noise and continually refine activity to maximise ROI. Key Responsibilities: Marketing programme ownership Own the end-to-end delivery of multiple marketing programmes, aligned to agreed verticals, propositions and portfolio priorities Translate strategy and objectives into clear, executable programmes of activity, campaigns and projects Take accountability for programme planning, delivery, reporting and outcomes Campaign, content and customer communications Deliver multi-channel marketing programmes, including digital, content, email, events, partner activity and campaign support Lead the creation of high-volume, high-quality content using a mix of internal resources, external suppliers and AI tools Ensure content is tailored for different audiences and channels, and supports GTM execution across marketing, sales and SDR teams Be comfortable understanding complex and technical concepts and translating them into clear, outcome led, customer friendly language Own the production of value-add customer communications that educate and support customers Contribute to cross sell and portfolio adoption through relevant, well timed customer messaging Plan and deliver email sequences and nurture activity aligned to programmes, verticals and stages of the customer lifecycle Ensure all content is appropriate to audience, channel and commercial objective Sales and GTM alignment Work closely with sales leadership, SDRs and external partners to support GTM motions and pipeline acceleration Maintain close relationships and feedback loops with sales teams to help refine targeting, messaging, programme effectiveness and commercial outcomes. Equip sales teams with the right messaging, materials and campaign context to maximise conversion C reative campaign leadership and differentiation Play a leading role in shaping creative campaign concepts and programme narratives Help ensure VCGs marketing activity cuts through market noise, differentiates the business and stands out from competitors Bring fresh thinking to messaging, formats and execution, balancing creativity with commercial discipline Champion a test and learn mindset to explore new ideas and approaches, refining activity based on insight and performance Performance, reporting and ROI Define clear success measures for all programmes, including engagement, pipeline contribution and ROI Monitor performance in flight, adapting activity in an agile manner to improve results Produce clear, credible performance reporting for senior stakeholders, supporting investment decisions and future planning Events and industry engagement Plan and deliver a programme of events and external engagement, including VCG led events and industry conferences Manage virtual and in person events from concept through to delivery and follow up Work with partners and third-party providers as required Be willing to travel to support on site delivery and event activity Wider contribution Support wider marketing and central business initiatives as required Play an active role in shaping and executing VCGs broader marketing strategy Contribute to the continuous improvement of marketing processes, tools and ways of working Requirements: Skills and experience Essential Minimum 3 years experience in a B2B marketing role Proven experience delivering end to end marketing programmes or campaigns Strong content capability, spanning thought leadership and GTM focused materials Excellent programme and project management skills, with the ability to manage multiple workstreams Experience working closely with sales teams to support GTM activity Commercially minded, with experience demonstrating performance and ROI Confident communicating with senior stakeholders and external suppliers Desirable Experience planning and delivering events and industry engagement activity, including customer events, partner initiatives and industry conferences Experience in technology, connectivity, IT services or B2B professional services Familiarity with marketing automation, CRM systems, performance reporting and AI enabled content tools Personal attributes G rowth focused, commercially aware and outcomes driven Organised, proactive and comfortable operating at pace Creative thinker with a strong desire to make marketing stand out Confident and credible when working with senior stakeholders Collaborative team player with strong stakeholder empathy