As an Influencer Marketing Executive for Myprotein UK, you'll play a key role in developing and executing influencer campaigns that build brand awareness, drive acquisition, and promote loyalty. You'll work closely with a diverse range of fitness, health and lifestyle influencers, from micro‑creators to elite athletes, to deliver performance‑led campaigns that align with Myprotein’s brand goals.
Responsibilities
* Identify, recruit and manage influencer partnerships across fitness, sport and lifestyle categories to drive awareness and sales.
* Support the Influencer Manager in developing and executing the UK influencer strategy, ensuring alignment with key campaign and commercial objectives.
* Manage influencer outreach, negotiation, briefing and end‑to‑end relationship management, including product seeding and payment processing.
* Maintain and update the UK Influencer Database to ensure efficient tracking, communication and performance monitoring.
* Contribute to creative campaign development, supporting the production of authentic, on‑brand content that resonates with the core consumer.
* Analyse and report on influencer performance using Excel, Google Analytics and internal reporting platforms, delivering actionable insights for future campaigns.
* Collaborate closely with cross‑functional teams (Social, Content, PR and Digital) to ensure influencer activations are fully integrated within the wider marketing strategy.
* Support PR and brand event execution, including influencer attendance, coordination and post‑event reporting.
Qualifications
* 1–2 years of experience in influencer marketing (advantageous if within sports nutrition, health or fitness).
* Understanding of how influencer content drives brand awareness, engagement and commercial performance.
* Strong grasp of social media platforms (Instagram, TikTok, YouTube, etc.) and emerging influencer trends.
* Excellent communication, negotiation and organisational skills.
* Comfortable working with data and reporting tools to measure performance and ROI.
* Proactive self‑starter with strong attention to detail and the ability to meet deadlines in a fast‑paced environment.
* Passion for fitness, health and social media, and understanding of the Myprotein brand and community.
Benefits
* Access bespoke development programmes designed by our in‑house L&D team.
* Upskilling programme delivered in partnership with an industry‑leading training provider.
* 25 days annual leave plus bank holidays.
* Enhanced maternity and paternity pay, depending on length of service.
* Up to 10 days compassionate leave.
* Buy back up to 3 days each year.
* Unlock 2 days volunteer leave after 12 months.
* Access face‑to‑face and virtual appointments with an in‑house GP.
* Access to the 24/7 Employee Assistance Programme (EAP) provided by Bupa.
* State‑of‑the‑art on‑site gym and access to on‑site physio.
* Save up to 12 % on personal tech through our salary sacrifice scheme.
* Subsidised bus pass from Manchester City Centre to our ICON office.
* Up to 50 % staff discount on THG brands.
* On‑site staff shop and hairdresser.
* Refer a colleague and receive up to £1,000 when they pass probation.
* Anniversary gifts at 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know any reasonable adjustments that may enable you to perform to the best of your ability.
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