What you’ll be doing
1. Develop and implement a strategic social media strategy to build BT as the most personal brand in all social media platforms.
2. Lead the development of strategic creative ideas for each of the social platforms that is consistently used by all teams executing social campaigns to drive credible brand growth in the channels.
3. Take responsibility for the executional decisions that balance impactful growth-based communications and reputational risk.
4. Drive the relationship with the key social brands to ensure we are at the forefront of the industry development and performance to drive new opportunities and collaborations that enhance our performance in the channel.
5. Direct a team of social experts to drive specific growth plans for each social function and drive the implementation throughout our business
6. Own and manage the social calendar to prioritise the messages and campaigns we execute deliver on both our commercial and brand objectives.
7. Control a multimillion-pound budget to execute efficiently and effectively deliver tangible growth in both engagement and visibility targets
8. Analyse social trends and campaign metrics to drive best practice and optimisation across the business.
9. Lead the collaboration team with marketing, PR and customer service functions to ensure a cohesive brand execution
10. Plan and advise on all social media campaigns, contests, and events to ensure we are always driving increased community participation.
The skills and experience you'll have under your belt
11. Proven experience in leading social media strategies and communication plans.
12. Excellent people leadership skills with experience in leading change and agile style teams
13. Strong understanding of social media platforms, trends, and best practices.
14. Excellent communication and interpersonal skills with proven ability to influence across all stakeholder levels.
15. Creative mindset with the ability to develop brave and engaging content.
16. Familiarity with social media management tools and analytics.
17. Ability to multitask and prioritize in a fast-paced environment.
18. Knowledge of customer service principles and practices.
19. Analytical skills to interpret data and derive actionable insights.
20. Ability to make autonomous decisions and balance reputational risk with cut through communication techniques.
Benefits
21. Annual on target bonus 15% (based on both personal and company performance)
22. Private healthcare for you and your family
23. £5500 car or cash allowance
24. BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
25. 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
26. 2 weeks carer’s leave
27. From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
28. Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
29. Life Assurance (4 x life cover pay)
30. Exclusive colleague discounts on our latest and greatest BT broadband packages
31. 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
32. My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
33. Discounted EE TV including TNT Sport and the NOW Entertainment membership.
34. Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
35. Volunteering days so you can give back to your local community.
36. Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV.’
37. 24/7 private virtual GP appointments for UK colleagues
We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’ We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development. A FEW POINTS TO NOTE: Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch. We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us. DON'T MEET EVERY SINGLE REQUIREMENT? Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.