We are looking for a motivated and results‑driven Agricultural Area Sales Manager to join our established team at our Benington branch in Stevenage. This is an excellent opportunity for someone with a passion for agriculture and sales to develop their career within a well‑respected dealership.
The Role
Reporting to the Branch & Sales Manager, you will be responsible for promoting and selling a range of new and used agricultural machinery and associated equipment within a defined territory. You will play a key role in building strong customer relationships, identifying new business opportunities, and delivering an outstanding customer experience.
Key Responsibilities
- Manage and develop sales within your designated area
- Promote and sell agricultural machinery, both new and used
- Identify and maximise new sales opportunities
- Build and maintain strong, long‑term customer relationships
- Represent the dealership and its portfolio of leading brands
- Attend customer events, shows, and demonstrations
- Demonstrate machinery and equipment where required
- Ensure all products are delivered in line with company and brand standards
- Maintain up‑to‑date product knowledge
- Achieve and exceed sales targets set by management
About You
- Strong knowledge of the agricultural industry and machinery
- Proven experience in sales, service, or parts within the sector
- Excellent communication and customer service skills
- Target‑driven with a proactive approach to sales and upselling
- Self‑motivated with the ability to work independently
- Confident in influencing, negotiating, and closing deals
- Well‑organised with good administrative skills
- Full UK driving licence (essential)
What We're Looking For
We're seeking someone who is enthusiastic, customer‑focused, and driven to succeed. You'll be comfortable working both independently and as part of a team, with a genuine interest in delivering value to customers.
- Job Categories: Sales Department
- Job Type: Permanent, Full Time
- Job Location: Benington
- Ref No: WS2302
Additional Information
- Start Date:
Immediate, subject to notice period - Hours:
£Competitive, dependent upon experience plus commission, company car and mobile phone - Salary:
£Competitive, dependent upon experience plus commission, company car and mobile phone - Benefits:
32 days annual leave including bank holidays, Company Sick Pay Scheme, Workplace Pension, Employee Referral Bonus Scheme, Winter Flu Jab Service, Wellbeing Focus Group, Staff Discount in Country Stores and Life Assurance Cover (2 × salary).
