Are you passionate about turning data into actionable insights that drive marketing success? Do you thrive on solving complex problems and optimising performance? If so, we have an exciting opportunity for you! Derby College Group (DCG) are recruiting for Head of Marketing Attraction & Insights; this role will be a mix of working from home and covering all sites.
The Opportunity
This opportunity offers the chance to work closely with the Director of Marketing, Communications, and Admissions in a dynamic role focused on driving data-informed decision-making. The position is responsible for overseeing the collection, analysis, and reporting of data related to marketing and admissions activities. With a strong emphasis on strategy, the role involves developing and implementing data-driven approaches to optimize marketing campaigns, refine the student recruitment process, and generate meaningful insights into student demographics and preferences. Its an exciting opportunity to contribute to the growth and success of the institution through impactful analysis and strategic support. Theres lots of scope to make this role your own, and really lead the way in helping us make data led decision making from your insight.
About you...