Essential Skills
* Developed communication, literacy, and numeracy skills (verbal, written reports, and presentations)
* Well organised, able to work to deadlines and demonstrate budgetary management
* Ability to develop and sustain good working relationships with external organisations
* Be committed to high standards of customer care and service delivery
* Problem solving skills and the ability to think ahead
* Work on own initiative and under pressure
* ICT/keyboard skills using a range of Microsoft Office software and Photoshop
* Team player, able to work flexibly and positively with others
* A can-do attitude with the ability to find solutions to problems
* Ability to promote positively the OCSW vision, values, aims, and objectives
Corporate Standards
* In accordance with Council policies and guidance on information management and security, it is your personal responsibility for data protection, client confidentiality, and information governance.
* Act at all times in accordance with appropriate legislation and regulations, codes of practice, the provisions of the Council’s constitution, and its policies and procedures.
* Work within the requirements of the Council’s Health and Safety policy, performance standards, safe systems of work, and procedures.
* Take personal responsibility for the roles all staff need to follow in relation to Safeguarding and Prevent, Equality and Diversity, Health and Safety, and Data Protection
* Work across teams, departments, and external partners to implement processes and procedures that enhance the learner experience across contracts
* Undertake training, research, and Continued Professional Development as required in the role
* Where required, at times be responsible for security, such as locking and unlocking buildings, holding keys, and activating and deactivating intruder alarms
Key Accountabilities and Key Measures
Role Outcomes
* Delivery of effective communication strategies to engage internal and external stakeholders using a full range of channels including media relations, campaigns, publications, digital and social media to raise the profile, recruit candidates, and maximise the impact of key skills contracts
* Delivery of the marketing and communications strategy for On Course South West (OCSW) Adult and Community Learning Service, undertaking annual strategy and delivery plan revisions
Role Measures
* Year-on-year increased growth and achievement of new funding streams
* Milestones within OCSW delivery plan are delivered on time
* Key Performance Indicators for digital platforms are met and demonstrate increased engagement year on year
* Promotional coverage secured in local outlets through coordination with the central PCC comms team
* Key contract performance demonstrates recruitment and delivery against key demographic targets as identified by the annual plan
* Increase in the number of stakeholders actively engaged with key communication channels
* Positive feedback from the Education and Excellence Committee, Employer Advisory Committee
* Delivery of targets as identified within income generation strategy
Key Activities – Lead on Engagement of Stakeholders
* Shape and deliver OCSW’s Digital strategy including social media and website content management for relevant platforms. Deliver a range of communication strategies to engage target demographic audiences in line with the strategy
* Work with internal staff to develop effective promotional plans to ensure digital platforms and resources are targeted at identified audiences
* Work with key stakeholders to source, commission, and generate engaging content for online, including video content integrated across all platforms to promote OCSW activity, including income generation purposes
* Management and development of social media channels and relevant websites
* Gather, analyse, report on, and respond to audience feedback, market research, and other audience-related data through the CRM system and web analytics; ensure this data is used to improve contract performance and customer service standards
* Monitor and report to management on performance of social media and marcomms strategies
* Develop guidelines and ensure best practice standards are applied across the service in relation to communications materials
* Manage relevant branding and acknowledgment of funders/partners appropriately
* Work with PCC Corporate Communications Team to support the digital marketing and communications of OCSW
* Support in the design and procurement of printed promotional materials
* Liaise with external partners for inclusion of OCSW in regular community events
* Coordinate OCSW learner and stakeholder events
* Monitor annual marketing budget and update management on spend
* Financial admin tasks including credit card payments, processing, and raising POs as required
* Carry out duties appropriate to the grade of the post
Essential Qualifications / Knowledge
* Educated to degree level or equivalent
* Project management principles, methodologies, and processes
* Broader application of online and digital engagement in cultural organisations such as web design and social media
* Good understanding of audience research and evaluation
* Demonstrable knowledge of relevant legislation such as Freedom of Information and Data Protection
* Marketing and audience development
* Required communications standards (e.g., Plymouth City Council, ESFA, and other stakeholders)
* Web Accessibility Standards, Google Analytics, SEO, and analytics of social media platforms
Desirable Qualifications / Knowledge
* Marketing and audience development in the education/skills sector
* Professional qualification in marketing
* Project management qualification
* Knowledge of the skills/adult education sector
* Knowledge of how to operate effectively within a Local Authority
* Knowledge of XHTML and XML
* Full UK Driving Licence
Essential Experience
* Developing digital content and social media
* Working with the press and media
* Developing and implementing marketing, promotional, and distribution plans
* Writing and editing copy for marketing collateral
* Market research and analysis
* Working collaboratively and as part of a team
Desirable Experience
* Working with the economic development/further/adult education sector
* Working within a design agency
J-18808-Ljbffr