Fractional CMO | 1-2 Days a Week | Online Retailer
An ambitious online retailer is seeking a Fractional CMO to help accelerate growth during a critical scale-up phase. This role is ideal for a commercially minded marketing leader who can balance strategy with hands-on execution. The Fractional CMO will play a key role in shaping performance marketing, customer acquisition, and retention, while building the foundations for long-term brand growth.
Key Responsibilities in the Position of Fractional CMO
1. Develop and execute a growth-focused marketing strategy, with performance marketing at its core.
2. Lead paid media activity across Google Ads, Meta, TikTok, and emerging platforms - optimising for CAC, ROAS, and LTV.
3. Build and refine customer acquisition funnels, using data to continuously test, measure, and improve results.
4. Drive retention through CRM, lifecycle marketing, and loyalty programmes to increase repeat purchase and customer value.
5. Own the marketing budget, ensuring spend is closely tracked and delivers measurable ROI.
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