Overview
Role: Marketing Manager
Location: Bedford College – Cauldwell Street Campus
Salary/Benefits: Salary is between £39,697 and £46,349 per annum DOE and Qualifications; 27 days annual leave plus Bank holidays; People’s pension; Retail and Leisure Discounts; excellent professional and personal development opportunities; accessing college courses.
Hours/Weeks: 37 hours per week – 52 weeks per year
Contract Type: Permanent – Full Time
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Higher Education
About The Role: We are currently seeking a Marketing Manager to join our Marketing and Digital department at The Bedford College Group. As a Marketing Manager, you play an important role in the success of our students through:
* Strategic Campaign Leadership – Design and deliver targeted acquisition and conversion campaigns using CRM systems, ensuring alignment with recruitment goals and strategic objectives.
* Content & Collateral Management – Lead production of marketing materials including prospectuses, social media content, and external listings, ensuring brand consistency and engaging storytelling.
* Stakeholder Engagement – Act as a marketing partner to curriculum teams, building strong relationships and delivering agency-style support to promote student experience and drive recruitment.
* Team & Budget Oversight – Manage direct reports, monitor performance, allocate resources, and oversee budgets to meet marketing and business objectives across the Group.
* Compliance & Representation – Uphold safeguarding, EDI, and health & safety standards, represent the department at events and meetings, and deputise for senior leadership when required.
About You / Qualifications
* Qualifications & Development – Degree in business/marketing or equivalent, evidence of CPD, and willingness to continually update skills and knowledge.
* Marketing Expertise – Proven success in delivering impactful campaigns, content creation, digital marketing (including CRM and paid ads), and budget/project management.
* Leadership & Collaboration – Experience managing staff and building strong partnerships with internal and external stakeholders to achieve shared goals.
* Communication & Organisation – Excellent written and verbal communication, strong judgement, attention to detail, and ability to prioritise and meet deadlines.
* Flexibility & Mobility – Willingness to work outside normal hours, travel independently across campuses and events, and align with organisational values and policies.
Additional Information
For a more detailed breakdown of the job role and the requirements, please see the Job Description attached to this vacancy.
Interviews to be held: TBC
Successful candidates must also be able to demonstrate alignment to our organisational VISON values:
* Valuing Teamwork – We are one team who by working together can achieve great things, respecting the opinion and valuing the contribution each of us makes.
* Improving Continuously – We challenge ourselves to always do better by trying new things, sharing knowledge, reflecting on practice and learning from others.
* Student Centred – At our heart is always doing what is best for our students. We consider students in all of our decision making to create positive outcomes and memorable experiences for every student.
* Inclusive – We celebrate differences and diversity, recognising that we can learn from each other.
* Open and Caring – We care about the wellbeing of our staff, our students, our community and wider society, creating an environment built on trust where we listen, engage with and support each other.
* Nurturing Education Excellence – We promote educational excellence by delivering programmes that challenge our students to achieve their ambitions.
Safeguarding
The Bedford College Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. The successful candidate will be subject to thorough vetting process which includes, an enhanced DBS check and satisfactory references. This post is exempt from the Rehabilitation of Offenders Act 1974. The Rehabilitation of Offenders Act 1974 and the Exceptions Order 1975 provide information about which convictions must be declared during job applications. The Group’s policy on Employment of Ex-Offenders is attached to this vacancy. Candidates who are barred from working with children are reminded it is a criminal offence to apply for this post.
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