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Bringing the best talent to the On the Beach team !
We’re On the Beach. There’s over 500 of us, mostly at home, and sometimes in our office in Manchester.
We send nearly two million people on holiday every year (not together) and we’re expecting to get to three million pretty sharpish. Why? Because we’re the only holiday company who truly gets why going on your holidays is the best week or two of the year.
With our market-leading offers, scalable, flexible and innovative technology, strong customer-value proposition and low cost base, we’re challenging existing players and redefining how customers book, manage and experience their holidays.
And it doesn’t stop there. With huge opportunities for growth, we’re on a long-term mission to become Europe’s biggest and most loved online retailer of beach holidays, so our story’s only really just begun…
We're on the lookout for talented, beach-loving people to join us and contribute to the next chapter of our story. You will get to work on interesting projects and will be given the tools and autonomy to have the chance to make your impact on our growth plans.
We're a down to earth and friendly bunch, with little bureaucracy or hierarchy, and whilst we may have grown in size, we've not lost our entrepreneurial spirit. It's in our DNA.
You'll find diverse teams, reflective of the world we live in and the customers we serve. We believe strongly that difference, not uniformity, is critical to our success. We know that better decisions happen when they are made by a range of voices, perspectives and experiences. As an equal opportunities employer, we value and welcome applications from all sections of the community.
What you'll be doing
As Head of Acquisition Marketing you will be an integral part of our dynamic Marketing team, responsible for scaling the paid-media growth engine to profitably acquire new customers. You will lead a specialist team (currently six but growing) and manage a (growing) eight-figure budget, reporting to the Director of Performance Marketing and partnering closely with Brand, CRM, Product and Finance.
Key Responsibilities
* Set the annual acquisition strategy, translating revenue goals into clear RoAS/CPA and new-customer targets
* Build quarterly plans, roadmaps, investment scenarios and maintain forecasts that link media inputs to new customer acquisition, bookings, and lifetime value
* Direct hands-on or oversight ownership of paid media channels – including Search, Display, Video, Social, Affiliates, and others
* Ensure flawless campaign execution, creative testing and budget pacing; introduce automation and AI-led optimisations where beneficial
* Able to lead the efforts to build new channels, new geographies from scratch
* Set the strategy, roadmap, and continuous improvement plan for each paid media channel
* Lead, coach and scale a performance team (currently six) across multiple functions (different media channels, analytics, etc)
* Set OKRs, run weekly performance rituals and nurture career paths
* Select, negotiate with and govern agencies, networks and tech vendors; maintain majority of buying in-house for speed and control
Data, Insight & Reporting
* Responsible for the reporting of key Acquisition metrics (new customers, CPA, ROAS, LTV) and secondary metrics that are key drivers
* Responsible for identifying key opportunities using data to drive growth of new customers, revenue, and profit
* Champion incrementality testing, multi-touch attribution and MMM/econometrics to optimise channel mix
* Present weekly and monthly performance narratives, risks and opportunities to senior leadership and the C-suite
Creative Excellence & CRO
* Drive the plans and continuous process of creative optimisation – whether text, images, or video
* Drive the plans and continuous process of landing page optimisation for Customer Acquisition
* Manage, direct, and collaborate with internal and external teams to deliver the above
Budget & KPI Ownership
* Manage an eight figure annual budget; allocate spend dynamically to hit volume and efficiency goals
* Balance near-term CPA/ROAS targets with long-term customer lifetime value and payback windows
* Able to proactively and deftly manage the budgets in an agile way, to deliver the best Acquisition outcome from the overall budget
* Identify and make key investments into technology and services (external and internal) to enhance delivery against KPIs
Innovation & Thought Leadership
* Paid media is a rapidly evolving area; able to provide thought leadership to pioneer new channels, technologies, processes, and methodologies.
* Be the subject matter expert on all things New Customer Acquisition
* Have experience or knowledge of what “best in class” looks like within travel and broader eCommerce sectors
You'll be a great addition to our team if you have the following skills, knowledge and experience
[Must Haves]
* Minimum 8 years’ experience leading a cross-channel marketing team in a B2C company with online as the key sales channel
* Experience in a highly competitive industry for paid media, and in a sector with infrequent purchases, high average order values
* UK experience, and at least one other European country
* Inhouse experience within a brand and experience managing external agencies
* Prior hands-on data or analytics experience
* Prior hands-on experience in at least three digital marketing channels
* Successful in delivering against a high growth remit
* Successful new launches – channels, products, or geographies
* Built and grown marketing teams, successfully led teams of at least 5
* Ownership of high level KPIs such as New Customer Numbers, ROAS/CPA, Revenue
* Ownership of an eight figure annual budget
* Data-savvy and analytical, fluency in marketing technology
* Experience in an Online Travel Agency (OTA) or other related travel companies
* Experience in executing upper funnel, mid funnel marketing campaigns in collaboration with Brand teams
* Experience in User Experience : optimising the end-to-end New Customer journey, including Creative and On-site / App Journey
* Fluency in European languages
What to expect from our interview process
We will have a three stage interview process for this position that will consist of a first stage interview via Teams, a second stage panel interview at our Aeroworks office in Manchester City Centre, and a final stage interview (Teams or in-person) based on an exercise / presentation.
We want to make sure everybody has the opportunity to perform at their best. If you require any reasonable adjustments during the interview process please let the People team know and they will be happy to assist.
Ways of working
Our fulltime hours are 37.5 per week, but we don't have rigid working hours so you can find the working pattern that's right for you. We have core working hours between 10am - 4pm, so we can collaborate and enjoy the social side of work.
We also have hybrid working so we all work from home and from our Aeroworks office in Manchester City Centre. As a team we are in the office 2 days per week (Tuesday and Wednesdays) and work the rest of the week from home.
We might be biased but we think our colleagues are pretty great. They're the people that have made On the Beach what it is today and continue to make it vibrant and successful tomorrow. That's why we offer a competitive benefits package, known as our Beach Perks, to all On the Beach colleagues. These include:
* 25 days holiday plus your birthday off, plus you will receive 2 extra days annual leave on top of your holiday allowance to use whilst you're away on your On the Beach package holiday
* Generous discount on holidays
* Flexible working hours and hybrid working
* Access to Learnerbly learning platform, plus workshops, courses and professional qualifications
* Enhanced maternity, paternity, shared parental leave and adoption pay, plus other family friendly support
* Employee Assistance Programme and free access to counselling
* Share Incentive Plan (SIP)
* Death in Service cover
* The Sandbox (our very own bar)
* Food and drink discounts across a number of venues in Manchester City Centre
* Cycle to Work scheme
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Technology, Information and Internet
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