Sales development representative

Sales Development Representative (SDR)

B2B Services

📍 Newbury office

💷 £28,000–£32,000 + Commission

📈 Reporting to: Sales Manager / Head of Sales


The opportunity:

This role sits right at the front end of business growth. It’s a true SDR position. Not closing. Not hard selling. Not a call-centre environment.


Your focus is simple:

Create a quality pipeline by starting smart, relevant conversations with UK businesses.

If you enjoy research, commercial conversations, and being measured on outcomes (not noise or dial counts), this is a strong next step.


What the role is really about:

You’ll be responsible for identifying and engaging organisations that could benefit from a service-led, cost-focused B2B solution.


That means:

* Speaking with decision-makers
* Understanding how businesses currently operate and buy services
* Identifying genuine opportunities (not forcing them)
* Handing over well-qualified meetings to the sales team


You’ll be the first impression of the business, so professionalism, curiosity, and credibility matter.


Key responsibilities

* Outbound prospecting via phone, email, and LinkedIn
* Researching target companies and senior stakeholders
* Running discovery-led conversations, not scripted pitches
* Qualifying opportunities against clear criteria
* Booking high-quality meetings for Account Managers and Sales Directors
* Keeping CRM data accurate and up to date
* Working closely with sales and leadership to refine messaging and targeting


What we’re looking for

This is about mindset and attitude, not buzzwords.


You’ll likely bring:

* Experience in an SDR, BDR, telesales, or outbound sales role
* Confidence speaking with business owners and senior decision-makers
* Clear, professional, human communication skills
* Resilience and consistency, you don’t disappear after a “no”
* Curiosity and the ability to learn quickly and speak credibly about a service-led solution


Industry experience is helpful, but not essential. Strong sales fundamentals matter more.


What success looks like

* Consistent, high-quality pipeline generation
* Strong show-up rates for booked meetings
* Positive feedback from prospects and internal sales teams
* Clear progression into Senior SDR, Account Management, or Sales roles


Why join?

* Clear sales structure and realistic targets
* Supportive, commercially minded leadership
* A service that delivers real value to customers
* Room to grow with the business, not just hit dials and stall