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About the role
Marketing Analytical Consultant role. Our Marketing Analytical Consultant will collaborate closely with global data analysts and performance marketing teams and regional operations managers to ensure a global standard is adopted and regional marketing teams are leveraging data analytics to drive informed decision-making and contribute towards the overall marketing and business objectives.
The Marketing Analytical Consultant will have direct alignment to a specific region. They will be responsible for analysing marketing data specific to a designated region, extracting actionable insights, and providing recommendations to optimise regional marketing strategies, tactics and campaigns.
About The Team
The Marketing Regional Analytics team ensures that marketing decision-makers across Sage have data and insights at their fingertips to drive growth. Positioned in the market to consult and advise marketers on the relevant data and insights, the team includes a mix of Analytical Consultants and Data Scientists. They bring their analytical skills to solve marketing challenges, from campaign planning to automation to measurement.
Location
3 days per week out of our Newcastle or Winnersh office.
Summary of your day-to-day
As a Marketing Analytical Consultant, you will analyse regional marketing data to identify trends, patterns, and insights that inform regional marketing strategy, campaign optimisation, and performance evaluation. You will also collaborate with data scientists to interpret predictive models to forecast regional marketing outcomes (e.g., sales revenue, customer churn, or campaign response rates) and provide marketers with actionable recommendations based on the analysis and findings. You will also develop and maintain dashboards, reports, and visualisations to communicate key findings and performance metrics to regional marketing stakeholders.
Minimum Qualifications
* 4+ years experience in analytics, consulting, or banking industries.
* Proven experience with data analysis and interpretation, data visualization, programming languages, data platforms
* History of finding actionable insights in data and contributing to data-driven decision making
* Consultative approach to business partnering, capturing requirements, aligning stakeholders, validating solutions, and documenting outcomes
* Business acumen with strong understanding of key business metrics and the ability to align marketing analytics efforts with broader business goals
We will be extra interested in your experience using Salesforce, Google Analytics, PowerBI, or Snowflake!
Your benefits
(Only Applicable for UK Based Roles)
Benefits video – https://youtu.be/TCMtTYUUiuU
* Work away scheme for up to 10 weeks a year
* On-going training and professional development
* Paid 5 days yearly to volunteer through our Sage Foundation
* Flexible work patterns and hybrid working
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