Join to apply for the Audience Editor role at MailOnline
Join to apply for the Audience Editor role at MailOnline
Position: Permanent
MailOnline is recruiting an Audience Editor to join our audience team, spanning across Social, SEO, Third-Party Referrers and the Homepage.
The role requires experience in finding great stories, analysing data, developing content themes and strategies and coordinating with various editorial teams to ensure content is tailored to the target audiences and platforms.
The Audience Editor will report to the Head of Audience Engagement and work closely with wider editorial teams to grow and engage MailOnline’s audience. This is a fast-paced and dynamic role that requires a strategic thinker with excellent communication and analytical skills.
Main Responsibilities:
* Source stories that will generate page views for the MailOnline website and its massive off-platform audience
* Analyse metrics and data related to audience engagement, traffic, and social media to identify trends and opportunities for growth
* Develop and execute strategies to increase audience engagement, focusing on social media, Google Search & Google Discover.
* Collaborate with editorial teams to ensure content is tailored to the target audience and optimised for engagement
* Coordinate planning for the daily schedule and future events, in order to identify, attract and retain quality audiences.
* Identify and track audience interests and preferences to inform content development and distribution strategies
* Stay up to date with industry trends and best practices related to audience engagement and social media
Requirements:
* Bachelor's degree in journalism, communications, marketing, or a related field
* Experience in audience development, social media, or a related field
* Strong analytical skills, with experience using data to inform strategies and decisions
* Excellent communication and collaboration skills, with the ability to work effectively with multiple teams and stakeholders.
* Ability to identify, vet, and create compelling original and viral stories, local and global, that will be shared on MailOnline's channels
* Sharp writer who can write punchy headlines and captions - and with a good eye for engaging imagery
* Familiarity with social media platforms and best practices for engagement
* Knowledge of SEO and content optimization best practices
* Creative problem-solving skills and a willingness to experiment and try new strategies
The above list is not exhaustive and constantly evolving, based on the needs of the business. Out of hours availability and a high level of adaptability are essential.
About dmg media
dmg media maintains an unwavering commitment to uncovering the stories that matter most. Its brands Daily Mail, The Mail on Sunday, Metro, The i Paper, MailOnline, and Mail+reach more than 9 million people daily in the UK.
Its global newsroom of journalists, formidable story-getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week.
The Mail brand reaches three in five Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. It is the largest news publisher on TikTok with over 21 million total followers and nearly 30 billion views** in the past year.
*GA Sept 2024
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Seniority level
* Seniority level
Associate
Employment type
* Employment type
Full-time
Job function
* Job function
Writing/Editing
* Industries
Online Media, Broadcast Media Production and Distribution, and Technology, Information and Media
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