Description & Requirements
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The future of entertainment is interactive, and our marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
Join us at Electronic Arts, where your creativity powers the world’s play. As our Esports Social Media Specialist, you will shape the future of Apex Legends Esports by building community, amplifying brand moments, and connecting fans worldwide. You will report to the Senior Brand Marketing Manager and work with us to deliver iconic experiences and grow our global audience.
Responsibilities
* You will lead real-time social media coverage for all live Apex Legends tournaments and broadcasts, ensuring timely, engaging, and on‑brand content across X, Instagram, TikTok, YouTube, and Twitch.
* You will coordinate with marketing, competitive operations, broadcast, and partnerships teams to identify deliverables and manage deadlines for online and offline ALGS events.
* You will champion and evolve our social voice, maintaining consistency while adapting tone for different audiences and platforms to increase engagement.
* You will analyze social performance data and present regular reports with actionable recommendations to improve content effectiveness and grow key metrics.
Required Qualifications
* 3+ years of experience managing social media channels for a brand, team, or league, preferably within the gaming industry.
* Experience covering live events with a deep understanding of esports ecosystems and gaming culture.
* Fluency across major social media platforms, including X, Instagram, TikTok, YouTube, and Twitch.
* Experience using data and insights to improve social audience growth and performance metrics.
About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Equal Opportunity Employer
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
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