Description
Email Marketing Manager
Starting base salary £30,000 – £35,000
Plus Bonus, Equity & Benefits
You will act as a Marketing Manager to our clients to help promote their incentive programs using email, print, SMS, social media, and web content. You’ll manage a portfolio of clients and focus on driving engagement and program success. Your goal is to boost participation in promotional campaigns which are run through the 360insights platform.
What you will be doing:
1. Proactively come up with creative email marketing strategies that help clients to drive successful promotional campaigns and use industry best practices.
2. Provide project recommendations and produce marketing plans
3. Project manage program marketing execution working with in-house Creative Services from brief to delivery and reporting.
4. Build and deliver engaging email marketing campaigns.
5. Work with internal project teams and clients to define success measurements of marketing communications.
6. Provide marketing and persona insights to drive program or campaign engagement and improvements
7. Develop and maintain knowledge of client's business, marketing programs, brands, competitors, strategies, etc.
8. Participate in select client meetings to present marketing metrics and recommendations designed to grow the client’s business with 360insights.
What you will bring:
9. 3 to 5 years within marketing either on Corporate or Agency environments.
10. Proven experience managing Client relationships in a marketing capacity.
11. Experience planning and executing email marketing campaigns using a email marketing platform. MailChimp, Hubspot, Marketing Cloud or DotDigital
12. Collaborative thinker who involves multiple stakeholders when developing a strategy.
13. Must have the ability to proactively lead strategy and present to clients and internal stakeholders based on facts and best practice.
14. Experience with survey design, administration, and measurement is a plus
15. Results’ driven and understands digital metrics as it relates to CRM, loyalty, engagement and Google Analytics.
16. Advanced MS Excel, MS Word, MS PowerPoint.
17. Experience pricing marketing efforts across all marketing media, including digital, video and print.
18. Basic understanding of Adobe Suite products and appreciation for Creative & Production timelines and processes.
19. Understanding and experience in data-driven marketing.