St Peter’s Café in Chester is seeking a freelance digital marketing specialist to elevate its brand presence and drive customer engagement. This role is ideal for a marketing professional passionate about hospitality, community engagement, and storytelling. The successful candidate will be responsible for translating the café’s values and vision into actionable marketing strategies that increase awareness, attract new customers, and foster loyalty among locals, city-centre workers, and visitors. The position requires a creative approach to both digital and traditional marketing channels, ensuring the café’s identity is compelling and consistent with its historic roots. Deliverables Develop and implement a comprehensive marketing strategy tailored to the café’s unique brand and audience. Refine and articulate the café’s storytelling across all marketing materials and channels. Plan and execute outreach campaigns targeting local residents, city-centre workers, and tourist groups. Enhance the café’s presence across paid, owned, and earned media, including social media, email marketing, and digital advertising. Monitor and report on campaign performance, providing actionable insights for continuous improvement. Collaborate with café staff to ensure marketing initiatives align with operational goals and community values. Requirements Demonstrated experience in digital marketing, preferably within the hospitality, food, or retail sectors. Strong copywriting and storytelling skills, with the ability to craft compelling narratives. Proficiency in managing social media platforms, email marketing tools, and digital advertising campaigns. Ability to analyze marketing data and adjust strategies for optimal results. Creative mindset with a keen eye for branding and visual identity. Excellent communication and collaboration skills. Availability for part-time, contract-based work; remote work possible but some on-site presence in Chester may be beneficial. About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.