ABOUT REFLO
Reflo (WWW.REFLO.COM) have burst onto the apparel scene to bridge the gap between sustainable clothing and high-performance premium sportswear.
Our goals are monumental and go beyond selling a lot of gear - we aim to plant 1 million trees and recycle over 5 million plastic bottles in our first 5 years. That is something we can all be proud of.
We are a start-up that has achieved great things in a very short existence; including signing multi-year international collaborations and bringing onboard Harry Kane as our first global ambassador and investor.
We celebrate our vibrant work culture and boast that our external partners are treated well, therefore our internal environment should echo that. We have created awesome initiatives to ensure our team loves working here, including birthday leave, gym memberships, and a set number of “duvet days.” Plus, don’t miss out on asking about “The Dream Machine”!
INTRODUCING RLabs
RLabs is a new business unit being launched by Reflo, operating as a distinct arm of the company focused on delivering premium, sustainable apparel and merchandise to corporate partners.
ABOUT THE ROLE
RESPONSIBILITIES
Business Unit Leadership & Development
* Develop and execute the strategic roadmap for RLabs as a standalone business unit.
* Define the R Labs - “Powered by Reflo” proposition aimed at corporate clients.
* Conduct market and competitor analysis to refine positioning, pricing, and product strategy.
* Build the R Labs brand as a trusted supplier of sustainable products.
Product & Catalogue Expansion
* Identify opportunities to extend our product range beyond Reflo’s mainline, into bespoke, sustainable merchandise.
* Lead sourcing and development of new products aligned with Reflo’s sustainability and quality criteria.
* Work with suppliers to sample, quote, and launch new products that meet corporate needs.
* Curate compelling B2B catalogues tailored to industry sectors and use cases.
Sales & Business Development
* Own the sales pipeline for R Labs, from lead generation to contract close.
* Identify and nurture relationships with procurement teams, HR departments, and corporate buyers.
* Build long-term strategic relationships and secure repeat clients.
* Collaborate with key partners and distributors to unlock new sectors and markets.
Financial Management & Performance
* Own and manage the P&L for RLabs.
* Create and monitor annual budgets, forecasts, and margin targets.
* Develop pricing strategies to ensure profitability across product lines and projects.
* Analyse performance metrics and drive continuous improvement initiatives.
Technology & Infrastructure
* Use Apparel Magic and other tools to manage clients, orders, and forecasting.
* Support the setup of a white-label B2B portal for seamless client ordering and fulfilment.
* Oversee 3PL relationships and fulfilment logistics to ensure timely delivery and stock management.
Team Building & Leadership
* Recruit and manage a small commercial team as the business grows.
* Mentor, coach, and develop team members to drive performance.
* Set KPIs and ensure a collaborative, results-oriented culture aligned with Reflo values.
Collaboration & Integration
* Partner with internal Reflo teams to ensure product development, operations, and sourcing align with sustainability standards.
* Work with marketing to develop RLabs-specific assets, case studies, and pitch decks.
* Leverage Reflo’s existing sponsorship and supply chain ecosystem to scale faster.
Compliance, Risk & Quality Assurance
* Ensure adherence to legal, sustainability, and industry compliance standards.
* Protect client confidentiality and deliver consistent quality across all products and services.
* Create systems for contract, pricing, and stock management transparency.
ABOUT YOU
ESSENTIALS
* 12+ years of senior management experience in B2B sales, corporate merchandise, or private-label programs.
* Experience managing a business unit or launching a new venture.
* Financially literate with experience managing P&L and budgets.
* Strong understanding of product sourcing and supply chain dynamics.
* Excellent communicator, negotiator, and relationship-builder.
* Passion for sustainability and innovation in product development.
THAT’S NOT MY JOB
At Reflo, we thrive on collaboration and expect everyone to dive in beyond their core responsibilities! We believe in rolling up our sleeves and working together to achieve our collective goals.
* Embrace a proactive, solution-oriented mindset, seeking opportunities to enhance the team's success and support the development of the sustainability mission across all areas of the business.
* Contribute feedback on process improvements and workflow optimizations for the company including identifying and integrating AI where possible.
* Share knowledge and expertise with colleagues to foster a culture of continuous learning and skill development.