Job Description
About the role
Our client is looking for a Senior Digital Channel Manager on a 12 month maternity cover to lead the customer acquisition and retention strategy for the group, driving high-quality traffic and engagement through expert management of digital marketing channels and specialist teams.
This role ensures we are the 'partner of choice' for retail customers. Through innovative acquisition strategies and high-quality content, the Senior Digital Channel Manager creates a better digital experience, making it easier for customers to access the solutions they need to improve homes and businesses.
Responsibilities
* Ensure all digital content and marketing communications comply with data protection (GDPR) and advertising standards to protect customer privacy and trust.
* Promote a culture of psychological safety within the digital team, providing consistent line management and development support during the 12-month cover period.
* Be the customers choice
* Oversee the day-to-day performance of SEO, paid media, and email channels to ensure a seamless and relevant journey for every site visitor.
* Oversee the production of high-quality onsite copy and product category content that addresses customer needs and improves search visibility.
* Collaborate with the Digital Consultant to implement digital audit recommendations that directly enhance the customer journey from acquisition to retention.
* Create the future
* Drive the migration to a new operating model for SEO and paid activity, ensuring the business remains at the forefront of digital marketing innovation.
* Deliver company-wide digital campaigns that integrate innovative customer solutions across the cityplumbing.co.uk and bathrooms.com domains.
* Grow stronger together
* Provide dedicated line management and development support to the acquisition team, fostering a high-performance culture.
* Work cross-functionally with internal stakeholders and external partners to ensure acquisition spend is efficient and aligned with commercial margin targets.
* Execute a comprehensive and successful handover from the incumbent to maintain operational momentum and team cohesion.
* People Manage 4 direct reports