Overview
We are looking for a Creative Strategist to help shape and deliver standout strategic and creative work across new business and client projects. This role blends audience insight, strategic modelling and creative thinking to solve real client challenges, pitch bold ideas, and support innovation within the agency. You will collaborate closely with teams across strategy, creative, accounts and paid media, contributing to proposals, campaign development and ongoing client relationships.
We’re a full-service social and digital marketing agency working across music, arts, culture, film, public sector, and not-for-profit. Our clients include Sony Music, Counter Terrorism Policing, Design Museum, British Council and the Science Museum Group. We don’t do boring.
This role is ideal for someone with agency experience who brings both strategic and creative confidence, thrives in a collaborative environment, and is looking to help shape meaningful and memorable work.
Key Responsibilities
New Business Development
* Lead strategic development on proposals, RFTs and pitch responses
* Shape narrative and positioning across new business opportunities
* Build decks that clearly communicate insight, strategy and creative direction
* Collaborate with creative, paid and client teams to deliver joined-up responses
* Support with onboarding and early-stage strategic framing for new clients
Strategy & Insight
* Work closely with the Director of Strategy to help shape the strategy function and deliver strategy work for the agency
* Conduct research and distil insights that inform business development, creative and campaign direction
* Develop audience personas, journey maps, and value propositions
* Build strategies for brand, digital, content and integrated campaigns
* Can get under the skin of any brand or organisation very quickly, pivoting between sectors and industries - able to understand the client needs/ desires very quickly
* Translate data, trends and cultural intelligence into actionable thinking
* Deliver and improve strategic templates, tools and workflows
Creative Integration
* Support the Creative Director in leading and nurturing a team of designers and creatives, by providing regular mentorship, design feedback, and career development support.
* Work with creative teams to turn insight into bold, commercially strong ideas
* Brief, support and collaborate throughout the creative development process
* Bring strong design awareness and help craft visually clear, compelling decks
* Inspire creative teams to think strategically and push ideas forward
* Understand what makes effective creative work across digital, social and paid media
* Champion collaborative working practices across teams, acting as a connector between Creative, Strategy, Client Services, Paid Media, and Management.
Innovation & Emerging Tools
* Contribute to agency innovation thinking, particularly around AI and automation
* Support the integration of emerging tools that enhance strategy and creativity
* Stay up to date on digital, cultural and technological trends
Client & Project Leadership
* Manage and lead client projects, maintaining clarity on deliverables and timelines
* Contribute and sometimes lead client meetings, workshops and presentations
* Work with account teams to ensure timely, aligned delivery across functions
* Build strong relationships with internal teams and client stakeholders
* Support client onboarding with foundational strategic thinking and tools
* Engage with senior stakeholders to shape commercial and strategic opportunities
* Contribute to the development of agency positioning, IP and internal thinking
About You
* 1-2 years’ experience in a creative or content strategy role, ideally within an agency
* Proven experience working on new business, creative development and strategic delivery
* Strong experience creating proposals, writing briefs and leading pitch thinking
* Comfortable with both strategic thinking and hands-on development of decks and ideas
* Confident communicator and presenter with strong storytelling skills
* Naturally collaborative, solutions-oriented and team-focused
* Passionate about insight, strategy and creativity
* Brings creative flair and visual awareness to everything from ideas to decks
* Organised, detail-driven and able to pivot between projects quickly
* Culturally aware and commercially focused
* Values-led with no ego
Bonus Experience
* Experience working in the arts, culture, music, government, tech or not-for-profit sectors
* Knowledge of Adobe Creative Suite (basic level acceptable)
* Understanding of performance data and how to apply insight to improve campaigns
* Awareness of how paid media complements strategy and creative thinking
* Is interested in innovation and AI integrations to support workflow
The Good Stuff
* Flexible hybrid working
* Early finishes every Wednesday (Wellness Wednesdays) and on Fridays
* Access to EAP Scheme
* Training and development plans
* Private pension
Inclusion and Diversity
We believe in equal opportunities for everyone. At Influence Digital, we believe that the success of our mission requires diverse perspectives and backgrounds. We look to ensure we’re creating an open and supportive environment for everyone to thrive no matter who you are.
We’re committed to creating an inclusive culture as we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone regardless of race, religion, national origin, gender, sexual orientation, age, marital status, or disability status.
We are happy to discuss flexible and agile approaches to working for all our roles. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please let us know.
Just So You Know
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change, and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.