Managing all marketing for the company and activities within the marketing department Developing the marketing plan for the company in line with company objectives Co-ordinating marketing campaigns with sales activities Creation and publication of all marketing material in line with marketing plans Planning and implementing promotional campaigns for new and existing products Overall responsibility for brand management and corporate identity Oversee the preparation of online e-shots liaising with product, aviation and marketing departments for all bands Preparing online marketing campaigns to include sourcing and collation of special offers to all brands to travel agents, business travel, Wolves travel and direct customers via management of ‘ Mail Chimp’ Monitor and report on effectiveness of marketing communications Monitor trade press and competitor coverage Ensure all websites are kept up to date with news and offers Ensure Facebook, Twitter and other social media is kept up to date and increase the number of followers Oversee the creation of a wide range of different marketing materials Design new product launches Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives Analysing potential strategic partner relationship for company marketing Produce newsletters for all brands Oversee the design and production of point of sale material. Design and produce trade press, PR and advertisements Production and development of weekly marketing reports, as well as one-off analysis and reporting of marketing channels to drive future strategy. Analysing visit and booking data by marketing channel (including search engines, comparison sites, advertising networks etc.) to establish insights, trends, faults and opportunities. Reviewing and benchmarking against competitor activity to identify potential opportunities.