Job Description
Driving customer growth in the local market by developing and executing online marketing initiatives based on commercial goals that generate qualified leads, nurture customer relationships, and increase lifetime value. Delivering local customer and market insights, to improve central customer development strategies and programs.
Job Responsibility
1. Identify local customer development opportunities based on behavior, industry and potential value.
2. Work with channels to daily optimize incoming traffic and convert traffic into returning loyal customers online.
3. Analyze local competitors (market / customer) and implement online improvements.
4. Maintain awareness of local industry trends and customer expectations.
5. Leverage local CRM insights to support customer loyalty and re-engagement programs in collaboration with Central Marketing.
6. Works with local customer Service and Sales teams to follow-up on customer feedback and development to increase webshop performance.
7. Advise Central Marketing on developing customer segmentation.
8. Develop and execute targeted digital marketing campaigns that resonate with local audiences in corporation with central marketing.
9. Optimize messaging and tone of voice based on local language, culture and seasonality.
10. Support identifying sales and marketing levers (such as ...