Overview
We are seeking a talented, experienced and creative Content Writer to join our dynamic marketing team. As a Content Writer, you will be responsible for creating engaging and lead-generating content that aligns with our brand's tone and resonates with our target audience. Your role will be essential in driving brand awareness and engagement through well-crafted content across various digital platforms.
Responsibilities
* Support the growth of the community through the production of high-quality and original content, including blog posts, articles, web copy and social media updates.
* Work closely with the SEO Manager to incorporate keyword research and SEO best practices into your content.
* Review and edit your content for accuracy, grammar, and clarity.
* Align your work with key performance indicators (KPIs) aimed at evaluating content effectiveness.
* Conduct in-depth research on a wide range of topics related to our brand and industry.
* Embrace constructive feedback and proactively seek opportunities to enhance content performance and audience engagement.
* Work closely with the wider marketing team to identify gaps in content and flag issues with existing content.
* Proactive analysis of all campaigns and identifying opportunities for optimisation.
Additional Duties
* Completion of all reports and updates relevant to the post.
* Attend in-house training courses and engage with professionals and experts within our niche.
* Attend all meetings relevant to the post.
* Learn about and develop a deep understanding of all Polaris brands and the required tone of voice used for each.
* Monitor trends and updates across the wider industry.
* Ensure compliance with our Equal Opportunities Policy and Procedure in all employment practices.
* Comply with the no smoking policy in place.
* Undertake other duties as requested that are commensurate with the level of responsibility and skills of the role.
* Comply with all Polaris policies and procedures.
* Ensure that Health and Safety for all staff is observed in the course of employment.
* Ensure compliance with safeguarding procedures, throughout all work within the agency, informing the Safeguarding Manager immediately of any child protection matter or serious complaint.
Qualifications
* At least one year's experience in a copywriting role.
* A university degree, ideally in a related field, or equivalent experience in a related role.
* Excellent English writing skills.
* Ability to work independently or as part of a team.
* Basic understanding of SEO.
* Ability to proof-read own and others' work.
* Proactive and resourceful with a "can-do" attitude.
* High level of attention to detail.
* Ability to work under pressure and meet deadlines.
* Capacity to prioritise and work on multiple projects.
* Outstanding communication and collaboration skills.
* Experience of Asana and web CMS platforms (Umbraco, WordPress) would be beneficial but is not essential.
* Experience of Asana (Desirable).
* Experience of WordPress/Umbraco (Desirable).
* Experience of working with a team or a variety of stakeholders (Essential).
* An understanding of CRO & UX principles would be useful (Desirable).
* Evidence of practical application of IT and electronic communications, including Microsoft Office and Google Suite (Essential).
* Personal Skills: Ability to communicate effectively with people at all levels including written and verbal skills (Essential).
* Excellent attention to detail (Essential).
* Passion for content and copywriting (Essential).
* Ability to work on own initiative and as part of a team (Essential).
* Reliable, flexible, dependable (Essential).
* Willingness and ability to work flexibly including weekend, early morning and evening work as necessary (Essential).
* An appreciation and commitment to Health and Safety issues in the workplace (Essential).
* A commitment to Equal Opportunities in all work practices (Essential).
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