Overview
The Sales Enablement Director is responsible for equipping the sales organisation with the skills, tools, content, and processes needed to improve productivity and drive predictable revenue growth across sales and post sales. This role partners closely with Sales, Customer Success, Marketing, Product, and RevOps to develop and execute enablement programs that sharpen selling effectiveness and reduce time-to-ramp.
Key Responsibilities
1. Onboarding & Training
* Develop and manage a comprehensive onboarding program for new sales, customer success, business dev reps and support hires.
* Build training pathways for SDRs, AEs, and Sales Managers.
* Deliver live and asynchronous workshops (product, process, methodology, tools).
* Measure effectiveness of training through performance and ramp-time metrics.
* Help measure the effectiveness of Enablement and build a sales accreditation framework to standardise competencies globally
* Own the creation, organization, and governance of sales collateral (playbooks, battlecards, scripts, pitch decks).
* Collaborate with Product Marketing to ensure messaging is consistent and up to date.
* Maintain a searchable, structured enablement content repo
3. Sales Process & Methodology
* Reinforce the company’s qualification and sales methodology (e.g., MEDDICC, SPICED, Challenger, Sandler).
* Partner with Sales Leadership to identify skills or process gaps and design targeted programs.
* Support deal coaching, pipeline reviews, and consistent qualification frameworks.
* Help facilitate a value based sales process focused on driving business outcomes for prospects and customers, eg discovery sessions, best in class QBR for clients
4. Tooling & Systems
* Own user adoption and ongoing optimization of sales tools (CRM, sequencing, conversation intelligence, enablement platforms).
* Translate sales needs into operational or technical requirements.
* Drive workflow improvements that increase rep efficiency.
5. Performance Insights
* Use data to diagnose performance breakdowns across the funnel.
* Communicate insights and recommendations to leadership.
* Build and develop sales enablement function, coaching junior members of the team
Required Skills & Experience
* Strong understanding of B2B sales motions (SMB, Mid-Market, or Enterprise).
* Experience creating and delivering training programs.
* Strong collaboration skills with Sales, Marketing, Product, and RevOps.
* Excellent communication and storytelling ability.
* Familiarity with core tools
Preferred Qualifications
* Experience in high-growth SaaS and managed service environments
* Certification in a major sales methodology.
* Experience creating video-based learning content or LMS courses.
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